Early last week, I had the pleasure of attending the CMO Innovation Summit, a Summit exclusively for chief marketing officers. Adrian Grenier, Actor and Entrepreneur, spoke alongside Karen Quintos, CMO at Dell to explain how they are teaming up to help inspire people to take action to practice healthier and more sustainable activities. Their partnership aims to showcase Dell’s 2020 Legacy of Good goals, including advocating for responsible recycling, helping Dell collect 2 billion pounds of e-waste to source plastics for new Dell products, and other joint initiatives to leave our planet and communities better than we found them.
Both Adrian and Karen explained what makes their partnership so successful. Karen said, “It cannot be about a transaction. This has to be about something we want to accomplish together. Everyone has to come to the table and play their part.” She also emphasized that employees and customers are looking for reasons for being and things that are making this world a better place. Adrian expressed why he is so invested in the partnership, “To be a good corporate citizen is like being a good citizen to society. I’m a happier person when I’m giving more than I’m taking.”
Not only did the CMO Innovation Summit make cause related marketing a key piece of their event, they also invited nine charities to take part in the CMO Club Cares program. I was there to represent the nonprofit I work for, Young Survival Coalition (YSC), and to participate in the problem solving roundtables. The roundtables are designed to help charities solve big business challenges. The attendees chose which charity to support and sat down to volunteer their time and expertise to help solve pressing issues presented by the nonprofit.
I am thrilled to provide a similar collaborative opportunity at the Cause Marketing Summit this May. Make sure to reserve your seat and prepare to tackle some of your biggest challenges.
Hope to see you there!
Jenn & Team CMS