I'm sure you have taken notice, young people are rising up and changing the world we live in. In the latest news, Stoneman Douglas teens were able to convince one of the largest gun retailers, Dick's Sporting Goods, to stop selling assault-style rifles, high-capacity magazines and raise their minimum buyer age requirements to 21. From gun safety to immigration, America's youth are not afraid to stand up for what they believe in.
That's why we are thrilled to announce that DoSomething will be presenting at this year's Summit. DoSomething and their in-house consulting arm, TMI Strategy, work together to mobilize 5.5 million young people to take action for causes that matter every single day.
Meredith Ferguson is the Managing Director of TMI Strategy and she is excited to share insights on what young people care about, what compels them to engage with brands and causes, and how impact can make all forms of marketing to this generation more effective. You will also learn about which digital and social media platforms are key to any engagement strategy, and case studies of how DoSomething has built cause initiatives with brands and companies to drive brand affinity and impact.
Young people are advocating for a better tomorrow, will you join them?