Scaling Up with Corporate Partners
Presented by Laura Goodman, Senior Director of Corporate Sponsorships, Share Our Strength
Share Our Strength's Laura Goodman showed us how the organization was able to increase their funding by scaling up their efforts by engaging corporate sponsors, big and small.
Presented by Laura Goodman, Senior Director of Corporate Sponsorships, Share Our Strength
Share Our Strength's Laura Goodman showed us how the organization was able to increase their funding by scaling up their efforts by engaging corporate sponsors, big and small.
| Scaling Up with Corporate Partners |
From "Slacktivism" to Digital Activism
Gerard LaFond, Vice President, Digital Engagement, Cone Communications
Gerard discusses the transition from awareness to engagement via Cone Communications' recently released their "Digital Activism Study." Gerard LaFond will demonstrate that a "like" can go a long way and "digital slacktivism" is shaping up to be today's activism.
Gerard LaFond, Vice President, Digital Engagement, Cone Communications
Gerard discusses the transition from awareness to engagement via Cone Communications' recently released their "Digital Activism Study." Gerard LaFond will demonstrate that a "like" can go a long way and "digital slacktivism" is shaping up to be today's activism.
| From "Slacktivism" to Digital Activism |
Lift Your Brand by Doing Good Things for Others
Erik Wolsky, Global Brand Manager, Levi Strauss & Co.
Levis' Erik Wolsky showed us how he works to improve brand equity by crafting marketing campaigns that resonate with real people. Erik walked through the Levi’s Skateboarding program, from strategy to execution, explaining how to demonstrate the authenticity of your brand through socially responsible campaigns. The end result reaches beyond your target consumer, creating equity for the brand itself.
Erik Wolsky, Global Brand Manager, Levi Strauss & Co.
Levis' Erik Wolsky showed us how he works to improve brand equity by crafting marketing campaigns that resonate with real people. Erik walked through the Levi’s Skateboarding program, from strategy to execution, explaining how to demonstrate the authenticity of your brand through socially responsible campaigns. The end result reaches beyond your target consumer, creating equity for the brand itself.
| Lift Your Brand by Doing Good Things for Others |
Mixing Business & Politics- Insight, Relevance & Preparation Are the Keys to Success
Britt Power, Partner, Global Strategy Group
While nearly nine in ten Americans in Global Strategy Group’s annual Business & Politics study agree that Corporations have the power to influence social change, it is important that both companies and the causes they support understand their intended audiences-and their potential concerns- before taking a stance. GSG Partner, Britt Power shares the study’s key lessons as a guide for any organization looking to take a stand, support a cause or partner with a known brand.
Britt Power, Partner, Global Strategy Group
While nearly nine in ten Americans in Global Strategy Group’s annual Business & Politics study agree that Corporations have the power to influence social change, it is important that both companies and the causes they support understand their intended audiences-and their potential concerns- before taking a stance. GSG Partner, Britt Power shares the study’s key lessons as a guide for any organization looking to take a stand, support a cause or partner with a known brand.
| Mixing Business & Politics - Insight, Relevance & Preparation Are the Keys to Success |
What's Next - Staying Relevant with Generations XYZ
Aria Finger, Chief Operating Officer, DoSomething.org & President of TMI
Aria explains what inspires today's 13-25 year olds to do good and shape change. She showed creative solutions to harness the power of this emerging cause-minded population.
Aria Finger, Chief Operating Officer, DoSomething.org & President of TMI
Aria explains what inspires today's 13-25 year olds to do good and shape change. She showed creative solutions to harness the power of this emerging cause-minded population.
| What's Next - Staying Relevant with Generations XYZ |
#MADVOCACY Creating Campaigns that Matter
Drew Train, Managing Partner, Oberland
From “Be the Boss Over Cancer” to “Save the Bros”, cause marketing campaigns have the power to strengthen business goals and change attitudes and behavior for the greater good. In this working session, we learned the elements of a successful cause marketing campaign from beginning to end.
Drew Train, Managing Partner, Oberland
From “Be the Boss Over Cancer” to “Save the Bros”, cause marketing campaigns have the power to strengthen business goals and change attitudes and behavior for the greater good. In this working session, we learned the elements of a successful cause marketing campaign from beginning to end.
| #MADVOCACY Creating Campaigns that Matter |
Is This Legal?
Karen I. Wu, Partner, Perlman & Perlman, LLP
Karen discussed legal and regulatory considerations for cause marketing campaigns, with a focus on emerging trends.
Karen I. Wu, Partner, Perlman & Perlman, LLP
Karen discussed legal and regulatory considerations for cause marketing campaigns, with a focus on emerging trends.
| Is This Legal? |
Passionate People Get The Most Press - Presenting your brand's compelling story in a For-Profit or Nonprofit industry
Jaclyn Tacorante, NYC Publicist
With an overwhelming inbox of press releases and media alerts, Jaclyn taught us how to refine press and marketing messages with an authentic compelling story for both for-profit and nonprofit interests. This session focused on how press can help enhance your brand to ultimately be more attractive to donors and corporate sponsors.
Jaclyn Tacorante, NYC Publicist
With an overwhelming inbox of press releases and media alerts, Jaclyn taught us how to refine press and marketing messages with an authentic compelling story for both for-profit and nonprofit interests. This session focused on how press can help enhance your brand to ultimately be more attractive to donors and corporate sponsors.
| Passionate People Get The Most Press - Presenting your brand's compelling story in a For-profit or Nonprofit Industry |
