UN Foundation S.O.T.U. (State of the Universe)
Aaron Sherinian, Chief Communications and Marketing Officer, UN Foundation
Aaron Sherinian presented the global perspective of cause related marketing and what actions we must take to solve the world's biggest problems.
Aaron Sherinian, Chief Communications and Marketing Officer, UN Foundation
Aaron Sherinian presented the global perspective of cause related marketing and what actions we must take to solve the world's biggest problems.
| UN Foundation S.O.T.U. |
Find Your Park: National Parks Foundation Celebrates its Centennial
Stefanie Mathew, Vice President of Corporate Partnerships, the National Park Foundation
Stefanie will present on how the National Park Foundation tapped into the collective excitement around the National Park's 100th birthday to encourage Americans to "Find Your Park." This robust campaign raised funds, awareness and attracted new corporate partners beyond what anyone could have ever imagined.
Stefanie Mathew, Vice President of Corporate Partnerships, the National Park Foundation
Stefanie will present on how the National Park Foundation tapped into the collective excitement around the National Park's 100th birthday to encourage Americans to "Find Your Park." This robust campaign raised funds, awareness and attracted new corporate partners beyond what anyone could have ever imagined.
| Find Your Park: National Parks Foundation Celebrates its Centennial |
#Winning: Making the Most of Cause Marketing on Social Media
Dale Nirvani Pfeifer, Founder and CEO of GoodWorld
Learn how to use the latest social innovations to seamlessly integrate digital marketing and corporate citizenship from the founder and CEO of GoodWorld: the pioneer of hashtag donations and one of Fast Company's Most Innovative Companies.
Dale Nirvani Pfeifer, Founder and CEO of GoodWorld
Learn how to use the latest social innovations to seamlessly integrate digital marketing and corporate citizenship from the founder and CEO of GoodWorld: the pioneer of hashtag donations and one of Fast Company's Most Innovative Companies.
| #Winning: Making the Most of Cause Marketing on Social Media |
Business & Politics: Do They Mix?
Julie Hootkin, Executive Vice President, Global Strategy Group (GSG)
More than ever before, corporations are weighing in on political and social issues. Doing so has become a powerful way to not only engage partner organizations, consumers, employees, and decision makers but also have a measurable impact on the bottom line. GSG's Julie Hootkin presented findings from GSG's 4th Annual Business and Politics Study, exploring how corporations are thinking about CSR 2.0, how they are assessing the issues, building campaigns and how nonprofits and advocacy organizations fit into the expanded CSR equation.
Julie Hootkin, Executive Vice President, Global Strategy Group (GSG)
More than ever before, corporations are weighing in on political and social issues. Doing so has become a powerful way to not only engage partner organizations, consumers, employees, and decision makers but also have a measurable impact on the bottom line. GSG's Julie Hootkin presented findings from GSG's 4th Annual Business and Politics Study, exploring how corporations are thinking about CSR 2.0, how they are assessing the issues, building campaigns and how nonprofits and advocacy organizations fit into the expanded CSR equation.
| Business & Politics: Do They Mix? |
Text Messaging: Engage Your Community & See Results
Ti Chesley, Director of Customer Success, Mobile Commons
Whether sending informative text messages, directing phone calls, or setting up mobile fundraising campaigns, text messaging is the best way to engage, educate and fundraise. Ti Chesley, Director of Customer Success at Mobile Commons, an online platform for mobile engagement, discussed the SMS renaissance and presented case studies from Greenpeace, Everytown for Gun Safety, Get Schooled, and the World Wildlife Fund. Mobile campaigns are the most effective way to reach supporters and motivate them to take action!
Ti Chesley, Director of Customer Success, Mobile Commons
Whether sending informative text messages, directing phone calls, or setting up mobile fundraising campaigns, text messaging is the best way to engage, educate and fundraise. Ti Chesley, Director of Customer Success at Mobile Commons, an online platform for mobile engagement, discussed the SMS renaissance and presented case studies from Greenpeace, Everytown for Gun Safety, Get Schooled, and the World Wildlife Fund. Mobile campaigns are the most effective way to reach supporters and motivate them to take action!
| Text Messaging: Engage Your Community & See Results |
Powerful Partnerships: How-to kick it into high gear with the right match and fuel impact
Moderated by Brittany Hill, Chief Innovation Officer, Catalist
Panelists:
Monique Carswell, Director of Sustainability and Corporate Social Responsibility, NBCUniversal
Carolyn Berkowitz, Principal at Mission Partners and Former President of the Capital One Foundation
Jill Davis, Senior Director of Corporate Partnerships, Share Our Strength/No Kid Hungry
Nancy Stinson Harris, Vice President of Corporate Partnerships, Muscular Dystrophy Association
We all believe that strong partnerships can change the world, yet 90% of causes say that their biggest challenge in corporate fundraising is finding the right partners. Led by Brittany Hill, Chief Innovation Officer at Catalist, an esteemed panel of industry leaders and experts took us through the top five best practices on how to find right-fit partners for your nonprofit or corporation.
Moderated by Brittany Hill, Chief Innovation Officer, Catalist
Panelists:
Monique Carswell, Director of Sustainability and Corporate Social Responsibility, NBCUniversal
Carolyn Berkowitz, Principal at Mission Partners and Former President of the Capital One Foundation
Jill Davis, Senior Director of Corporate Partnerships, Share Our Strength/No Kid Hungry
Nancy Stinson Harris, Vice President of Corporate Partnerships, Muscular Dystrophy Association
We all believe that strong partnerships can change the world, yet 90% of causes say that their biggest challenge in corporate fundraising is finding the right partners. Led by Brittany Hill, Chief Innovation Officer at Catalist, an esteemed panel of industry leaders and experts took us through the top five best practices on how to find right-fit partners for your nonprofit or corporation.
| Powerful Partnerships: How-to kick it into high gear with the right match and fuel impact |
ACTIVATE: How-to create cause marketing campaigns from start to finish
Mollye Rhea, President, For Momentum
Mollye took us on a journey to ensure we're equipped to find the right partner, conceive an exceptional campaign and execute a solid strategy.
Mollye Rhea, President, For Momentum
Mollye took us on a journey to ensure we're equipped to find the right partner, conceive an exceptional campaign and execute a solid strategy.
| ACTIVATE: How-to create cause marketing campaigns from start to finish |
Harnessing the Power of Video and Going Viral for Good
Rithesh Menon, Director of Nonprofit and Foundation Partnerships, Upworthy
Rithesh Menon is an expert in telling stories that drive social change. As Upworthy's Director of Nonprofit and Foundation Partnerships, Rithesh works with a team of data-loving, storytelling creatives as he sets the strategy for some of the most successful videos produced to-date. Learn how to harness the power of video to promote your cause.
Rithesh Menon, Director of Nonprofit and Foundation Partnerships, Upworthy
Rithesh Menon is an expert in telling stories that drive social change. As Upworthy's Director of Nonprofit and Foundation Partnerships, Rithesh works with a team of data-loving, storytelling creatives as he sets the strategy for some of the most successful videos produced to-date. Learn how to harness the power of video to promote your cause.
| Harnessing the Power of Video and Going Viral for Good |