AGENDA
3RD ANNUAL CAUSE MARKETING SUMMIT NYC
WEDNESDAY JUNE 7, 2017
Registration & Networking Breakfast
9:00 AM-9:30 AM
Introduce yourself to your peers and get ready for a full day of connecting and learning.
Welcome
9:30 AM-9:40 AM
Jennifer Richey, Founder, Cause Marketing Summit
Introduction and a brief overview of the day
What makes Upworthy so GOOD at Storytelling?
9:40 AM-10:10 AM
Rithesh Menon, Director of Growth Partnerships, Upworthy
Rithesh Menon is an expert in telling stories that drive social change. As Upworthy’s Director of Growth Partnerships, Rithesh works with a team of data-loving, storytelling creatives as he sets the strategy for some of the most successful videos produced to-date. Learn how to harness the power of video and storytelling to promote your cause.
How Companies Should Navigate Business and Politics
10:10 AM-10:40 AM
Julie Hootkin, Partner, Global Strategy Group
As the 100-day mark passes, what have we learned so far? Global Strategy Group's Partner, Julie Hootkin, shares findings from the latest Business and Politics survey. Learn what the findings and trends tell us about what consumers and donors expect from large companies in today's political climate. See recent examples of how Fortune 500 companies have responded successfully in uncertain times for their employees and fellow Americans.
Networking Session: Say Your Name and Tell Me Something Good
10:40 AM-11:10 AM
Keesha White, Lead Advisor, Cause Marketing Summit
Each attendee introduces themselves to the room and shares something good/inspiring that happened in 2016/17
How-to Find the Right-fit Partner, Pitch Your Mission and Garner Real Results
Maureen Carlson and Brittany Hill, Co-founders of Catalist
11:10 AM-12:00 NOON
This is it! The answers to the ONE question you have all been asking yourself: "Why Can't I Find the Right Cause Partners?" Catalist Co-Founders, Maureen Carlson and Brittany Hill have interviewed thousands of corporate executives on this topic, and will share their answers to this provocative question during this interactive session. You will walk away not only knowing why you're not getting the response you're searching for, but also what to do about it.
LUNCH
12:00 NOON -1:00 PM
Fifteen Minutes of Comic Relief from Comedian Boris Khaykin
1:00 PM-1:15 PM
Entertainment For a Cause
1:15 PM-2:15 PM
Moderated by: Philips McCarty, Founder and CEO, Good Scout Group
Sandee Borgman, Director of Entertainment Relations, International Rescue Committee (IRC)
René Jones, Executive Director of the UTA Foundation and Head of Enrichment at United Talent Agency (UTA).
Cristina Mayer, Manager of Programming and Music Initiatives, CBS Radio
Star power, entertainment and media influence help to spread awareness, shape beliefs, and raise exponential funds to solve the world’s largest and most pressing issues. Hear what the experts in media and entertainment have to say about taking your cause and corporation to the next level with purpose-driven promotions.
It Takes a Village
2:15 PM-3:15 PM
Keni Thacker, KREATOR at K.R.E.A.T.E. and Sr. Event Technology Specialist, JWT
Drew Train, Managing Partner, Oberland
Jan Mittan, Chief Philanthropy Officer for New York, The Nature Conservancy
Laura Leinweber, Senior Marketing Director, The Nature Conservancy
The Nature Conservancy of New York and their agency, Oberland, discuss the unique approach they took for the very first time this year. Hear how they are able to secure internal and external support for their cause-campaign aimed at net worth donors and companies. Truth be told: It takes a village.
“Share the Love” for Long-term Success
3:15 PM-3:45 PM
Kristine Templin, Chief Development Officer, Meals on Wheels America
Meals on Wheels America is in their 10th year as one of the chosen charities in Subaru’s highly successful “Share the Love” campaign. Hear how they work to harness the collective power of their membership network to keep this partnership strong and growing year after year, and how they are building on that model to attract other corporate partners.
The Future of Business and Social Impact
3:45 PM-4:45 PM
Moderated by: Sandra Navalli, Managing Director, The Tamer Center For Social Enterprise at Columbia Business School
Matt Fiano, Co-founder, Ivory Ella
Lindsey Kneuven, Chief Impact Officer, Cotopaxi
Alison Hill, Managing Director, Vestergaard
From Toms to Warby Parker, social impact and B-Corps are winning with consumers around the world. Hear from industry experts on how/why they chose to start and grow businesses with a social impact model from the start. Then, watch as two pre-selected nonprofits pitch their mission and vision to the room in a 10-minute fast pitch round.
Presenting the Awesome Possum Award & Closing Remarks
4:45 PM-5:00 PM
Networking Happy Hour
5:00 PM-7:00 PM
