What makes Upworthy so GOOD at Storytelling?
Rithesh Menon, Director of Growth Partnerships, Upworthy
Rithesh Menon is an expert in telling stories that drive social change. As Upworthy’s Director of Growth Partnerships, Rithesh works with a team of data-loving, storytelling creatives as he sets the strategy for some of the most successful videos produced to-date. Rithesh presented on how to harness the power of video and storytelling to promote your cause
Rithesh Menon, Director of Growth Partnerships, Upworthy
Rithesh Menon is an expert in telling stories that drive social change. As Upworthy’s Director of Growth Partnerships, Rithesh works with a team of data-loving, storytelling creatives as he sets the strategy for some of the most successful videos produced to-date. Rithesh presented on how to harness the power of video and storytelling to promote your cause
| Rithesh Menon Upworthy.pdf |
How Companies Should Navigate Business and Politics
Julie Hootkin, Partner, Global Strategy Group
As the 100-day mark passes, what have we learned so far? Global Strategy Group's Partner, Julie Hootkin, shared findings from the latest Business and Politics survey. Take a look at what the findings and trends tell us about what consumers and donors expect from large companies in today's political climate. See recent examples of how Fortune 500 companies have responded successfully in uncertain times for their employees and fellow Americans.
Julie Hootkin, Partner, Global Strategy Group
As the 100-day mark passes, what have we learned so far? Global Strategy Group's Partner, Julie Hootkin, shared findings from the latest Business and Politics survey. Take a look at what the findings and trends tell us about what consumers and donors expect from large companies in today's political climate. See recent examples of how Fortune 500 companies have responded successfully in uncertain times for their employees and fellow Americans.
| Julie Hootkin Global Strategy Group.pdf |
How-to Find the Right-fit Partner, Pitch Your Mission and Garner Real Results
Brittany Hill, Co-founder, Catalist
This is it! The answers to the ONE question you have all been asking yourself: "Why Can't I Find the Right Cause Partners?" Catalist Co-Founder, Brittany Hill has interviewed thousands of corporate executives on this topic, and shared their answers to this provocative question.
Brittany Hill, Co-founder, Catalist
This is it! The answers to the ONE question you have all been asking yourself: "Why Can't I Find the Right Cause Partners?" Catalist Co-Founder, Brittany Hill has interviewed thousands of corporate executives on this topic, and shared their answers to this provocative question.
| Brittany Hill Catalist.pdf |
Entertainment For a Cause
Moderated by: Philips McCarty, Founder and CEO, Good Scout Group
Sandee Borgman, Director of Entertainment Relations, International Rescue Committee (IRC)
René Jones, Executive Director of the UTA Foundation and Head of Enrichment at United Talent Agency (UTA).
Cristina Mayer, Manager of Programming and Music Initiatives, CBS Radio
Star power, entertainment and media influence help to spread awareness, shape beliefs, and raise exponential funds to solve the world’s largest and most pressing issues. Experts in media and entertainment shared insights on how to take your cause and corporation to the next level with purpose-driven promotions.
Moderated by: Philips McCarty, Founder and CEO, Good Scout Group
Sandee Borgman, Director of Entertainment Relations, International Rescue Committee (IRC)
René Jones, Executive Director of the UTA Foundation and Head of Enrichment at United Talent Agency (UTA).
Cristina Mayer, Manager of Programming and Music Initiatives, CBS Radio
Star power, entertainment and media influence help to spread awareness, shape beliefs, and raise exponential funds to solve the world’s largest and most pressing issues. Experts in media and entertainment shared insights on how to take your cause and corporation to the next level with purpose-driven promotions.
| Entertainment and Cause.pdf |
It Takes a Village
Moderated by: Keni Thacker, KREATOR at K.R.E.A.T.E. and Sr. Event Technology Specialist, JWT
Drew Train, Managing Partner, Oberland
Karen Raven, Deputy Director of Philanthropy, The Nature Conservancy New York
Laura Leinweber, Senior Marketing Director, The Nature Conservancy New York
The Nature Conservancy of New York and their agency, Oberland, discussed the unique approach they took for the very first time this year. Take a glimpse at how they were able to secure internal and external support for their cause-campaign aimed at net worth donors and companies. Truth be told: It takes a village.
Moderated by: Keni Thacker, KREATOR at K.R.E.A.T.E. and Sr. Event Technology Specialist, JWT
Drew Train, Managing Partner, Oberland
Karen Raven, Deputy Director of Philanthropy, The Nature Conservancy New York
Laura Leinweber, Senior Marketing Director, The Nature Conservancy New York
The Nature Conservancy of New York and their agency, Oberland, discussed the unique approach they took for the very first time this year. Take a glimpse at how they were able to secure internal and external support for their cause-campaign aimed at net worth donors and companies. Truth be told: It takes a village.
| It Takes a Villiage TNC Oberland.pdf |
“Share the Love” for Long-term Success
Kristine Templin, Chief Development Officer, Meals on Wheels America
Meals on Wheels America is in their 10th year as one of the chosen charities in Subaru’s highly successful “Share the Love” campaign. Check out how they work to harness the collective power of their membership network to keep this partnership strong and growing year after year, and how they are building on that model to attract other corporate partners.
Kristine Templin, Chief Development Officer, Meals on Wheels America
Meals on Wheels America is in their 10th year as one of the chosen charities in Subaru’s highly successful “Share the Love” campaign. Check out how they work to harness the collective power of their membership network to keep this partnership strong and growing year after year, and how they are building on that model to attract other corporate partners.
| Share the Love for Long-term Success.pdf |
The Future of Business and Social Impact
Moderated by: Sandra Navalli, Managing Director, The Tamer Center For Social Enterprise at Columbia Business School
Matt Fiano, Co-founder, Ivory Ella
Lindsey Kneuven, Chief Impact Officer, Cotopaxi
Matt DeWitte, Marketing Director, Vestergaard
From Toms to Warby Parker, social impact and B-Corps are winning with consumers around the world. This panel discussed how/why they chose to start and grow businesses with a social impact model from the start.
Moderated by: Sandra Navalli, Managing Director, The Tamer Center For Social Enterprise at Columbia Business School
Matt Fiano, Co-founder, Ivory Ella
Lindsey Kneuven, Chief Impact Officer, Cotopaxi
Matt DeWitte, Marketing Director, Vestergaard
From Toms to Warby Parker, social impact and B-Corps are winning with consumers around the world. This panel discussed how/why they chose to start and grow businesses with a social impact model from the start.
| Columbia Social Values Pyramid.pdf |
