AGENDA


4TH ANNUAL CAUSE MARKETING SUMMIT NYC
THURSDAY APRIL 12, 2018

Registration & Networking Breakfast
9:00 AM-9:30 AM
Introduce yourself to your peers and get ready for a full day of connecting and learning.

Welcome
9:30 AM-9:45 AM
Jennifer Richey, Founder, Cause Marketing Summit
Introduction and a brief overview of the day

The ACLU Empowers Companies and CEOs to Take a Stand
9:45 AM-10:15 AM
​Danielle Silber, Director of Strategic Partnerships, American Civil Liberties Union (ACLU)
Keni Thacker, KREATOR at K.R.E.A.T.E. and Sr. Event Technology Specialist, JWT
More CEOs and companies at large are compelled to take a stand alongside the ACLU than ever before. During this discussion, we will cover the shifting roles of CEOs and companies becoming more engaged and inspired to speak out and act on issues affecting their employees and fellow Americans. As more and more companies support their employees and adhere to their company's mission, we will examine how they activate and why the ACLU has become a good partner in protecting the civil liberties of citizens.

Creating a Strong Cause Marketing Campaign from the Ground Up; How to Build for Impact
10:15 AM-10:45 AM
​Presented By: Mollye Rhea, President and Founder, For Momentum
Done well, cause marketing campaigns can raise awareness, engagement and revenue for nonprofits and corporations alike. The challenge is doing it right. For Momentum’s Mollye Rhea will show you how to build a strong cause campaign from the ground up, using best practices from two recent campaigns: Rebuilding Together’s rebranding effort and Finish Line Youth Foundation’s employee engagement campaign with Special Olympics. After examining why some campaigns work and some don’t, Mollye will show you how to get started using the FM 5 step approach. Hint: Begin with the end in mind. Bring your questions, and walk away with the tools you need to build a campaign that creates a movement.

BREAK
10:45 AM-11:00 AM

Interactive Networking Session
11:00 AM-12:00 NOON
 Keesha White, Lead Advisor, Cause Marketing Summit
Interactive networking session to move around the room and introduce yourself.
 
LUNCH
12:00 NOON -1:00 PM

Partnering with Purpose: The Drive for Strategic Impact, Fueled by Data
1:00 PM-1:45 PM
Moderated By: Brittany Hill, CEO and Co-Founder, Catalist
Panelists: 
Deidre Fraser, Manager, Special Projects, Alex and Ani​
Brit Rocourt, Director of Corporate Partnerships, Plan International USA
Ambre Stanford, Manager, Impact Partnerships, Upworthy/Good Media Group
In today's competitive partnerships market, data is king. Sophisticated data collection and reporting is expected more than ever, and as CSR strategies become more advanced, companies are challenging their nonprofit partners to better support their growing efforts to measure and communicate impact. This panel featuring CSR industry leaders and moderated by Catalist's Brittany Hill provides a look at the evolving public-private partnerships landscape and how data is fueling strategic partnership decisions for both corporations and nonprofits. Attendees will hear firsthand from corporate and nonprofit experts on tips to better leverage organizational data to work more effectively and communicate social impact, ultimately attracting consumers and appealing to stakeholders.

Fifteen Minutes of Comic Relief from Comedian Boris Khaykin
1:45 PM-2:00 PM

How Engaged and Passionate Brand Ambassadors Help Reduce Entrenched Stigmas and Garner Support
2:00 PM-2:45 PM
Presented By: Katrina Gay, National Director, Strategic Partnerships and Strategic Alliances and Development for NAMI, the National Alliance on Mental Illness
Drew Train, Co-Founder and President of OBERLAND
Kyle MacNevin, Founder, Wear Your Label
NAMI is on a mission to eliminate the stigma surrounding mental illness and has retained purpose-driven agency OBERLAND to drive the change. Together, they have created a stigma survey to address the inherent biases people possess and ways to eliminate preconceived perceptions. By bringing biases to light, they aim to reduce judgement and facilitate change by slashing the number of consumers infected by stigma. 

COFFEE AND TEA BREAK
2:45PM-3:00PM

Access Your Potential, Build a Culture of Purpose: Fireside Chat with PwC and Cone
3:00 PM-3:45 PM
Presented by: Jeff Senne, Corporate Responsibility Strategy and Implementation Leader, PwC & Whitney Dailey, Vice President of Marketing, Cone
Unprecedented global challenges – from education and job preparedness to diversity and inclusion – are impacting businesses and communities, and will continue to do so in the years ahead. Jeff and Whitney will weigh in on the impetus for corporations to reevaluate their roles and responsibilities in society, and the importance of infusing purpose into your business and leadership strategies. The session will include insight on how to build a corporate strategy with responsibility at its core; how leaders can mobilize their communities, NGO partners and resources to drive economic, social and environmental value; and how you can leverage your people – your biggest asset – to bring innovative programs and partnerships to life.

Today's Activists, Tomorrow's Voters: Young People around the World are Speaking out and Changing the World We Live in
3:45 PM-4:15 PM
Presented By: Michaela Bethune, Head of Campaigns, DoSomething.org
Young people are not afraid to speak their minds and participate in shaping the world around them. Their momentum is pushing the boundaries and paving the way for a brighter future. Learn how to engage this powerful group of activists and consumers from this generation of do-gooders. Our friends at DoSomething.org and TMI mobilize 5.5 million young people to take action for causes that matter every single day. They know what young people care about, what compels them to engage with brands and causes, and how impact can make all forms of marketing to this generation more effective. Michaela will reveal data and insights on young people, social activism, and what they expect from brands and organizations. The session will include how young people expect brands and orgs to engage them, which digital and social platforms are key to any engagement strategy, and case studies of how DoSomething has built cause initiatives with brands and companies that have driven both brand affinity and impact.

Presenting the Awesome Possum Award & Closing Remarks
4:15 PM-4:30 PM

Networking Happy Hour
5:00 PM-7:00 PM