Speakers from the 4th Annual Cause Marketing Summit in NYC
4.12.18
We hand picked some of the best cause marketers, nonprofit and corporate social responsibility professionals from all over the U.S. to help guide and expand the eminent creative campaigns for good. Our speakers do not pay a fee to speak to Summit attendees. We know that having authentic content is paramount. We value your time and support for this conference.
Michaela Bethune, Head of Campaigns, DoSomething.org
Michaela Bethune is the Head of Campaigns at DoSomething.org, the largest tech company exclusively for young people and social change. DoSomething's digital platform is activating 6 million young people (and counting!) to create offline impact in every US area code and in 131 countries. Through DoSomething's campaigns, our members have clothed half of America’s homeless youth and created Happy Ramadan cards to send to every single mosque in America. Michaela has a degree in Journalism and Mass Communications from the George Washington University's School of Media and Public Affairs. She's previously worked at the International Rescue Committee and PBS, WGBH.
Michaela Bethune is the Head of Campaigns at DoSomething.org, the largest tech company exclusively for young people and social change. DoSomething's digital platform is activating 6 million young people (and counting!) to create offline impact in every US area code and in 131 countries. Through DoSomething's campaigns, our members have clothed half of America’s homeless youth and created Happy Ramadan cards to send to every single mosque in America. Michaela has a degree in Journalism and Mass Communications from the George Washington University's School of Media and Public Affairs. She's previously worked at the International Rescue Committee and PBS, WGBH.
Whitney Dailey, Vice President, Cone Communications
With a strong background in CSR, sustainability and social impact issues and deep understanding of Cone’s mission and culture, Whitney Dailey, VP, Marketing, positions Cone for growth while furthering its three-decade legacy as a pioneer in corporate social responsibility (CSR) communications.
For nearly seven years, Whitney has led the development and distribution of Cone’s industry-leading and award-winning research studies, such as the 2017 Cone Communications CSR Study and 2016 Cone Communications Millennial Employee Engagement Study. Through the creation of three global studies surveying 10,000 individuals in 10 countries globally, Whitney has a deep understanding of the cultural and geographic nuances of consumer demands for CSR across the world.
Whitney has her finger on the pulse of all that’s trending within the world of CSR and can provide a virtual lineup of the best and most innovative CSR campaigns in the marketplace. The output of this is original and thought provoking POVs in industry publications and content for Cone’s weekly “Prove Your Purpose” newsletter and blog as well as a number of industry speaking engagements.
Whitney holds an MBA in environmental management and entrepreneurship from the University of Massachusetts, Boston and a BA in business administration from the George Washington University. She also earned an MBA Certificate in clean energy and sustainability from the University of Massachusetts, Boston. She is a guest lecturer at Harvard University, Boston College, Boston University and Simmons College. Whitney was named a Top 100 Giving Influencer on Twitter by Give Local America in 2015 and her tweets can be found at @WhitneyDailey or as one of the voices behind @Cone.
With a strong background in CSR, sustainability and social impact issues and deep understanding of Cone’s mission and culture, Whitney Dailey, VP, Marketing, positions Cone for growth while furthering its three-decade legacy as a pioneer in corporate social responsibility (CSR) communications.
For nearly seven years, Whitney has led the development and distribution of Cone’s industry-leading and award-winning research studies, such as the 2017 Cone Communications CSR Study and 2016 Cone Communications Millennial Employee Engagement Study. Through the creation of three global studies surveying 10,000 individuals in 10 countries globally, Whitney has a deep understanding of the cultural and geographic nuances of consumer demands for CSR across the world.
Whitney has her finger on the pulse of all that’s trending within the world of CSR and can provide a virtual lineup of the best and most innovative CSR campaigns in the marketplace. The output of this is original and thought provoking POVs in industry publications and content for Cone’s weekly “Prove Your Purpose” newsletter and blog as well as a number of industry speaking engagements.
Whitney holds an MBA in environmental management and entrepreneurship from the University of Massachusetts, Boston and a BA in business administration from the George Washington University. She also earned an MBA Certificate in clean energy and sustainability from the University of Massachusetts, Boston. She is a guest lecturer at Harvard University, Boston College, Boston University and Simmons College. Whitney was named a Top 100 Giving Influencer on Twitter by Give Local America in 2015 and her tweets can be found at @WhitneyDailey or as one of the voices behind @Cone.
Deidre Fraser, Manager of Disney Operations and Strategic Projects in the Partnerships & Brand Licensing, Alex and Ani
Deidre Fraser is the Manager of Disney Operations and Strategic Projects in the Partnerships & Brand Licensing division at Alex and Ani. For over six years, Deidre has been invested in cause marketing and social impact strategy; implementing the processes and systems to help grow the Charity By Design division, which has donated over $50 Million since it was established in February 2011. Ms. Fraser has worked to encourage individuals to invest their time and skill-sets in their community; manage partnerships with various non-profit organizations from local children’s hospitals to international non-governmental organizations, such as UNICEF; and collaborate with companies such as Discovery Communications and the Walt Disney Company on charitable campaigns.
Certified in Social Impact Strategy by the University of Pennsylvania, Deidre manages the Company’s corporate disaster relief giving, the implementation of cause marketing initiatives in Australia, Canada, Ireland, and the United Kingdom (UK), and establishes innovative ways for the Company to expand its humanitarian efforts. Ms. Fraser currently serves on the board of City Year Providence and Walking with a Purpose and is a Certified CREATOR, by PeaceLove Foundation, to lead expressive arts workshops and spread awareness on mental health and wellness.
Deidre Fraser is the Manager of Disney Operations and Strategic Projects in the Partnerships & Brand Licensing division at Alex and Ani. For over six years, Deidre has been invested in cause marketing and social impact strategy; implementing the processes and systems to help grow the Charity By Design division, which has donated over $50 Million since it was established in February 2011. Ms. Fraser has worked to encourage individuals to invest their time and skill-sets in their community; manage partnerships with various non-profit organizations from local children’s hospitals to international non-governmental organizations, such as UNICEF; and collaborate with companies such as Discovery Communications and the Walt Disney Company on charitable campaigns.
Certified in Social Impact Strategy by the University of Pennsylvania, Deidre manages the Company’s corporate disaster relief giving, the implementation of cause marketing initiatives in Australia, Canada, Ireland, and the United Kingdom (UK), and establishes innovative ways for the Company to expand its humanitarian efforts. Ms. Fraser currently serves on the board of City Year Providence and Walking with a Purpose and is a Certified CREATOR, by PeaceLove Foundation, to lead expressive arts workshops and spread awareness on mental health and wellness.
Katrina Gay, National Director, Strategic Partnerships Strategic Alliances and Development for NAMI, the National Alliance on Mental Illness
Katrina provides leadership to identify, evaluate, champion, and execute opportunities to drive awareness, increase resources, and facilitate strategic partnerships. She works to build a mental health movement and to ensure successful cross-sector corporate partnerships, influencer ambassador initiatives, and cause-marketing efforts.
Since 1997, Katrina has represented NAMI in various capacities, including National Director of Communications & Public Affairs. Katrina has participated in the White House Conference on Mental Health and has served on multiple international committees, coalitions, and advisory boards.
Katrina provides leadership to identify, evaluate, champion, and execute opportunities to drive awareness, increase resources, and facilitate strategic partnerships. She works to build a mental health movement and to ensure successful cross-sector corporate partnerships, influencer ambassador initiatives, and cause-marketing efforts.
Since 1997, Katrina has represented NAMI in various capacities, including National Director of Communications & Public Affairs. Katrina has participated in the White House Conference on Mental Health and has served on multiple international committees, coalitions, and advisory boards.
Brittany Hill, CEO and Co-Founder, Catalist
As a data seeker and trend translator, Brittany specializes in using analytics and innovations to connect companies and causes to do more good in the world. Brittany Hill leads the product and business development efforts at Catalist. As a nonprofit entrepreneur, Brittany is behind some of the industry’s newest products and tools that help nonprofits elevate their mission.
Brittany’s extensive background in the nonprofit and agency sectors supports her vision for nonprofit innovations. Mrs. Hill has built multi-channel partnerships and award-winning campaigns with some of the most notable blue-chip nonprofit organizations (American Heart Association, UNICEF, Marine Toys for Tots Foundation, Make-A-Wish International) and corporate brands (Pepsico, General Mills, Hasbro, Best Buy).
Brittany’s trendsetting insights have been seen in Huffington Post, TIME, MSN.com, among others. She is a seasoned speaker on the topics of data-driven cause alliances, industry trends, people analytics and cause partnership sales, with previous engagements at SXSW, Cause Marketing Forum, and Momentum.
As a data seeker and trend translator, Brittany specializes in using analytics and innovations to connect companies and causes to do more good in the world. Brittany Hill leads the product and business development efforts at Catalist. As a nonprofit entrepreneur, Brittany is behind some of the industry’s newest products and tools that help nonprofits elevate their mission.
Brittany’s extensive background in the nonprofit and agency sectors supports her vision for nonprofit innovations. Mrs. Hill has built multi-channel partnerships and award-winning campaigns with some of the most notable blue-chip nonprofit organizations (American Heart Association, UNICEF, Marine Toys for Tots Foundation, Make-A-Wish International) and corporate brands (Pepsico, General Mills, Hasbro, Best Buy).
Brittany’s trendsetting insights have been seen in Huffington Post, TIME, MSN.com, among others. She is a seasoned speaker on the topics of data-driven cause alliances, industry trends, people analytics and cause partnership sales, with previous engagements at SXSW, Cause Marketing Forum, and Momentum.
Boris Khaykin, Comedian and Writer
Boris Khaykin is a comedian, writer, and director who's stand up has been featured in Huffington Post, Collegehumor Live, and TimeOutNY as one of Brooklyn Comedy Festival’s Biggest Stars. Boris recently toured the south east as part of the Dankstop Comedy Tour.
He's the senior writer on UCB Comedy sketch team Cardinal Goose as well as a member of hip hop improv comedy group North Coast. He can be seen in Broad City webisodes, the Amazon Prime show ‘Red Oaks’, and live hosting Impro(VS)tandup every month at UCB.
Boris Khaykin is a comedian, writer, and director who's stand up has been featured in Huffington Post, Collegehumor Live, and TimeOutNY as one of Brooklyn Comedy Festival’s Biggest Stars. Boris recently toured the south east as part of the Dankstop Comedy Tour.
He's the senior writer on UCB Comedy sketch team Cardinal Goose as well as a member of hip hop improv comedy group North Coast. He can be seen in Broad City webisodes, the Amazon Prime show ‘Red Oaks’, and live hosting Impro(VS)tandup every month at UCB.
Kyle MacNevin, Founder, Wear Your Label
Kyle is a fashion designer, storyteller, charitable founder, social business leader, and future Marvel avenger. He lives in Atlantic Canada where he co-founded Wear Your Label, a international fashion brand that supports mental health and wellbeing through fashion and design. Kyle was entrepreneur in residence at the University of New Brunswick, he has received accolades from the Canadian Fashion Design Awards, created shows for New York Fashion Week, worked with brands: Joe Fresh, RBC, BuzzFeed, and MTV. After recovering from a suicide in 2016 Kyle is currently working on rebranding and relaunching his business.
Kyle is a fashion designer, storyteller, charitable founder, social business leader, and future Marvel avenger. He lives in Atlantic Canada where he co-founded Wear Your Label, a international fashion brand that supports mental health and wellbeing through fashion and design. Kyle was entrepreneur in residence at the University of New Brunswick, he has received accolades from the Canadian Fashion Design Awards, created shows for New York Fashion Week, worked with brands: Joe Fresh, RBC, BuzzFeed, and MTV. After recovering from a suicide in 2016 Kyle is currently working on rebranding and relaunching his business.
Mollye Rhea, Founder and President, For Momentum
Mollye Rhea founded For Momentum in 2003, she recognized that she was leading one of very few agencies that specialized in cause marketing. On a daily basis, Mollye realizes her goal of strengthening communities by cultivating partnerships between nonprofit organizations and corporations—a goal she envisioned as a result of a volunteer opportunity she had early in her career. Mollye spent eight years with the Arthritis Foundation national headquarters, leaving as Group Vice President of Strategic Marketing Alliances. In this role, she was responsible for overseeing relationships with more than 40 corporate partners and raising millions of dollars in support for the organization. Mollye led the Arthritis Foundation toward greater integration and seamless delivery of key nationwide initiatives, and secured funding through the development and delivery of creative, impactful cause marketing programs.Through her work in nonprofit development, brand marketing and cause marketing, Mollye has a unique 360-degree perspective of what fosters success in strategic cause partnerships. In her 25+ years in the field, she has developed sponsorship strategies for dozens of nonprofit organizations and hundreds of brands.
Mollye Rhea founded For Momentum in 2003, she recognized that she was leading one of very few agencies that specialized in cause marketing. On a daily basis, Mollye realizes her goal of strengthening communities by cultivating partnerships between nonprofit organizations and corporations—a goal she envisioned as a result of a volunteer opportunity she had early in her career. Mollye spent eight years with the Arthritis Foundation national headquarters, leaving as Group Vice President of Strategic Marketing Alliances. In this role, she was responsible for overseeing relationships with more than 40 corporate partners and raising millions of dollars in support for the organization. Mollye led the Arthritis Foundation toward greater integration and seamless delivery of key nationwide initiatives, and secured funding through the development and delivery of creative, impactful cause marketing programs.Through her work in nonprofit development, brand marketing and cause marketing, Mollye has a unique 360-degree perspective of what fosters success in strategic cause partnerships. In her 25+ years in the field, she has developed sponsorship strategies for dozens of nonprofit organizations and hundreds of brands.
Brit Rocourt, Director, Corporate Partnerships, Plan International USA, @PlanUSA
Brit Rocourt currently leads Plan’s partnerships with U.S.-based corporations and foundations. Before Plan, Brit worked at the U.S. Agency for International Development (USAID) as an appointee of the Obama Administration, managing over $100 million in partnerships with corporations, foundations, and social enterprises globally.
Previously, Brit has worked across the U.S., Latin America and South Asia at the Inter-American Development Bank, USAID/Colombia, UN Population Fund, and International Rescue Committee. Fluent in Spanish and Portuguese, Brit is a Fulbright Scholar, Pickering Foreign Affairs Fellow, and has a master’s in Economic and Political Development from Columbia University. When she is not working to bring the public and private sectors together around a social cause, she’s usually reading biographies, traveling, and reminiscing on all things amazing about Haiti and Brazil
Brit Rocourt currently leads Plan’s partnerships with U.S.-based corporations and foundations. Before Plan, Brit worked at the U.S. Agency for International Development (USAID) as an appointee of the Obama Administration, managing over $100 million in partnerships with corporations, foundations, and social enterprises globally.
Previously, Brit has worked across the U.S., Latin America and South Asia at the Inter-American Development Bank, USAID/Colombia, UN Population Fund, and International Rescue Committee. Fluent in Spanish and Portuguese, Brit is a Fulbright Scholar, Pickering Foreign Affairs Fellow, and has a master’s in Economic and Political Development from Columbia University. When she is not working to bring the public and private sectors together around a social cause, she’s usually reading biographies, traveling, and reminiscing on all things amazing about Haiti and Brazil
Ambre Stanford, Manager, Impact Partnerships, Upworthy/Good Media Group
Ambre Stanford leads on impact partnerships for Good Media Group, a media brand and social impact company that strives to help people and organizations be forces for good. Previously, she advised the World Bank on public-private partnerships and led impact engagements for some of the world's largest non-profits and corporate foundations She graduated with her Master's in International Relations from NYU and received her MBA from the University of Maryland.
Ambre Stanford leads on impact partnerships for Good Media Group, a media brand and social impact company that strives to help people and organizations be forces for good. Previously, she advised the World Bank on public-private partnerships and led impact engagements for some of the world's largest non-profits and corporate foundations She graduated with her Master's in International Relations from NYU and received her MBA from the University of Maryland.
Jeff Senne, Corporate Responsibility Strategy and Implementation Leader, PricewaterhouseCoopers (PwC)
Jeff Senne is the Corporate Responsibility (CR) strategy and implementation leader at PwC. Prior to joining PwC, Senne was the Director of Sustainability Performance for Sodexo Inc, a Senior Advisor for the African Development Bank and the Head of Communications on Progress and Participation for the United Nations Global Compact. In these roles, Senne worked with company, university, civil society and governmental representatives in creating value through their organization’s social and environmental impact.
Senne takes a continual improvement approach to organizational change by applying quality management methodologies to uncover value in system and process improvements. While with the United Nations Senne delivered trainings to over 500 Global Compact participants and stakeholders from over 50 countries and developed tools and methods for measuring, evaluating and communicating on their corporate citizenship commitments.
Prior to joining the United Nations, Senne spent nearly 15 years in management, where he was a “disaster recovery specialist.” His work was to take over business operations that were underperforming and to redefine their business model and create sustainable and competitive company cultures. Creating, managing and motivating teams by defining shared goals, common values, and performance indicators were his forte. Senne has spoken on Corporate Citizenship to audiences around the world, regularly leads CSR trainings and is passionate about sharing how companies drive organizational change and value creation via their CSR implementation.
Jeff Senne is the Corporate Responsibility (CR) strategy and implementation leader at PwC. Prior to joining PwC, Senne was the Director of Sustainability Performance for Sodexo Inc, a Senior Advisor for the African Development Bank and the Head of Communications on Progress and Participation for the United Nations Global Compact. In these roles, Senne worked with company, university, civil society and governmental representatives in creating value through their organization’s social and environmental impact.
Senne takes a continual improvement approach to organizational change by applying quality management methodologies to uncover value in system and process improvements. While with the United Nations Senne delivered trainings to over 500 Global Compact participants and stakeholders from over 50 countries and developed tools and methods for measuring, evaluating and communicating on their corporate citizenship commitments.
Prior to joining the United Nations, Senne spent nearly 15 years in management, where he was a “disaster recovery specialist.” His work was to take over business operations that were underperforming and to redefine their business model and create sustainable and competitive company cultures. Creating, managing and motivating teams by defining shared goals, common values, and performance indicators were his forte. Senne has spoken on Corporate Citizenship to audiences around the world, regularly leads CSR trainings and is passionate about sharing how companies drive organizational change and value creation via their CSR implementation.
Danielle Silber, Director of Strategic Partnerships, American Civil Liberties Union (ACLU)
Danielle Silber is the Director of Strategic Partnerships for the American Civil Liberties Union (ACLU) where she leads on developing a portfolio of corporate partnerships to support the organization’s fundraising, marketing, communication and advocacy objectives. In the wake of the Muslim Ban, companies began to realize the importance of internalizing the cost of civil liberties in the interests of their employee and customer stakeholders, and since Danielle has built relationships with brands that share the ACLU’s values including Lyft, Univision, Everlane, OkCupid! and Postmates.
Previously she headed up the Corporate Alliances for the International Rescue Committee (IRC) where she had the privilege of designing cause marketing campaigns with HBO, TripAdvisor, Whole Foods, Kate Spade, Warner Bros, Focus Features and Chipotle. Some of her favorites included the cast of Game of Thrones, and believe it or not, Batman, Superman, Wonder Woman and the rest of the Justice League (They DO exist). She feels lucky to have had the privilege to introduce global projects like family planning services for women in emergency and remote settings, and to cultivate national initiatives like IRC’s refugee farming, nutrition and culinary entrepreneurship program: New Roots.
Before joining the IRC, Danielle taught International Studies at Washington University in St. Louis, where it became clear that students and community members alike were not apathetic to crises affecting the rest of the world, but rather eager for engagement. In her spare time, Danielle has served on the board of COLAGE, a national advocacy and education organization by and for people with one or more Lesbian, Gay, Bisexual and/or Transgender parents. In this capacity, she has been featured in media outlets including 20/20, CNN.com, Washington Post, MTV.com, The Advocate, and St. Louis Post Dispatch. She holds a BS in African History and International Studies from Washington University in St. Louis.
She continues to be inspired by the innovative ways that private and public sector actors, and members of diverse social interest groups can come together to make meaningful change and a world that we all want to be part of.
Danielle Silber is the Director of Strategic Partnerships for the American Civil Liberties Union (ACLU) where she leads on developing a portfolio of corporate partnerships to support the organization’s fundraising, marketing, communication and advocacy objectives. In the wake of the Muslim Ban, companies began to realize the importance of internalizing the cost of civil liberties in the interests of their employee and customer stakeholders, and since Danielle has built relationships with brands that share the ACLU’s values including Lyft, Univision, Everlane, OkCupid! and Postmates.
Previously she headed up the Corporate Alliances for the International Rescue Committee (IRC) where she had the privilege of designing cause marketing campaigns with HBO, TripAdvisor, Whole Foods, Kate Spade, Warner Bros, Focus Features and Chipotle. Some of her favorites included the cast of Game of Thrones, and believe it or not, Batman, Superman, Wonder Woman and the rest of the Justice League (They DO exist). She feels lucky to have had the privilege to introduce global projects like family planning services for women in emergency and remote settings, and to cultivate national initiatives like IRC’s refugee farming, nutrition and culinary entrepreneurship program: New Roots.
Before joining the IRC, Danielle taught International Studies at Washington University in St. Louis, where it became clear that students and community members alike were not apathetic to crises affecting the rest of the world, but rather eager for engagement. In her spare time, Danielle has served on the board of COLAGE, a national advocacy and education organization by and for people with one or more Lesbian, Gay, Bisexual and/or Transgender parents. In this capacity, she has been featured in media outlets including 20/20, CNN.com, Washington Post, MTV.com, The Advocate, and St. Louis Post Dispatch. She holds a BS in African History and International Studies from Washington University in St. Louis.
She continues to be inspired by the innovative ways that private and public sector actors, and members of diverse social interest groups can come together to make meaningful change and a world that we all want to be part of.
Keni Thacker, KREATOR at K.R.E.A.T.E. and Sr. Event Technology Specialist, JWT
There are five types of thinkers: creative thinkers, analytical thinkers, intuitive thinkers, logical thinkers and visionary thinkers. Keni Thacker has defied the belief that an individual can only be one of those types, and truly encompasses all five. Keni is a pioneer of change and is committed to expanding diversity efforts, and the impact he has made on future leaders does not go unnoticed. A true exemplar of leadership, Keni an award winning influencer and diversity advocate devoted to outreach programs and mentorship. On February 8th, 2017, he launched the Young Commodores program, a diversity initiative that provides college and high school ad students with an opportunity to apply what they are learning in the classroom to real-life advertising and business. Keni is a powerful force and a creative soul. He is also director, writer and producer of multiple the short documentaries and web content. He is also the KREATOR at his own diversity centric production company called K.R.E.A.T.E. (Kulture is a Relevant Element To Achieve Total Equality) which produces content that focuses on highlighting the achievements of incredible people changing the face of their respective industries, while dismissing the perception of negativity and stereotypes when it pertains to people of color. In 2017, he was named as one of the 4A's 100 People That Make Adverting Great. Keni is the ultimate example of an individual dedicated to making a change in today's society and today's youth and helping us all think differently.
There are five types of thinkers: creative thinkers, analytical thinkers, intuitive thinkers, logical thinkers and visionary thinkers. Keni Thacker has defied the belief that an individual can only be one of those types, and truly encompasses all five. Keni is a pioneer of change and is committed to expanding diversity efforts, and the impact he has made on future leaders does not go unnoticed. A true exemplar of leadership, Keni an award winning influencer and diversity advocate devoted to outreach programs and mentorship. On February 8th, 2017, he launched the Young Commodores program, a diversity initiative that provides college and high school ad students with an opportunity to apply what they are learning in the classroom to real-life advertising and business. Keni is a powerful force and a creative soul. He is also director, writer and producer of multiple the short documentaries and web content. He is also the KREATOR at his own diversity centric production company called K.R.E.A.T.E. (Kulture is a Relevant Element To Achieve Total Equality) which produces content that focuses on highlighting the achievements of incredible people changing the face of their respective industries, while dismissing the perception of negativity and stereotypes when it pertains to people of color. In 2017, he was named as one of the 4A's 100 People That Make Adverting Great. Keni is the ultimate example of an individual dedicated to making a change in today's society and today's youth and helping us all think differently.
Drew Train, Managing Partner, OBERLAND
After racking up more than a dozen national and global awards for cause marketing and driving social change through traditional, digital, social and mobile campaigns, Drew Train set up shop as Managing Partner of OBERLAND, a purpose driven branding agency founded with Bill Oberlander.
Before launching OBERLAND, Drew started the social good practice at J. Walter Thompson New York, called JWT Ethos. In that role, Drew worked with corporate, nonprofit and public sector brands who play a role in driving change on the big-picture issues society faces. By leading an integrated team, Drew leveraged the potential of CSR strategy, communication planning, branding and advertising to create positive, lasting change.
Drew was instrumental in helping grow Services for the UnderServed into one of the most influential and impactful nonprofits in New York City. And, as National Campaign Co-Chair he molded the #IWillListen Campaign for National Alliance on Mental Illness in NYC (NAMI NYC) into a powerful call-to-action to eliminate the stigma against mental illness.
Prior to opening JWT Ethos and OBERLAND, Drew learned his craft through extensive work on global, corporate brands like HSBC, Verizon, UPS, Puma, Lufthansa, and Tiffany & Co. in the US and Shanghai. Drew is 35, and lives in New York with his wife and three children.
After racking up more than a dozen national and global awards for cause marketing and driving social change through traditional, digital, social and mobile campaigns, Drew Train set up shop as Managing Partner of OBERLAND, a purpose driven branding agency founded with Bill Oberlander.
Before launching OBERLAND, Drew started the social good practice at J. Walter Thompson New York, called JWT Ethos. In that role, Drew worked with corporate, nonprofit and public sector brands who play a role in driving change on the big-picture issues society faces. By leading an integrated team, Drew leveraged the potential of CSR strategy, communication planning, branding and advertising to create positive, lasting change.
Drew was instrumental in helping grow Services for the UnderServed into one of the most influential and impactful nonprofits in New York City. And, as National Campaign Co-Chair he molded the #IWillListen Campaign for National Alliance on Mental Illness in NYC (NAMI NYC) into a powerful call-to-action to eliminate the stigma against mental illness.
Prior to opening JWT Ethos and OBERLAND, Drew learned his craft through extensive work on global, corporate brands like HSBC, Verizon, UPS, Puma, Lufthansa, and Tiffany & Co. in the US and Shanghai. Drew is 35, and lives in New York with his wife and three children.
Mark Truss, Global Director of Brand Intelligence, J. Walter Thompson
Mark Truss is Global Director of Brand Intelligence at J. Walter Thompson, one of the world’s foremost advertising agencies. He is responsible for managing the global research function, which utilizes qualitative and quantitative data to inform, refute, and expand hypotheses of consumer insight, behavior, and beliefs. Truss is a seasoned researcher, who has spent the vast majority of his professional career with market research vendors, including The NPD Group and Ipsos, where he was senior vice president. Truss has spent much of his career researching consumer packaged goods, financial services, publishing, and consumer technology brands and categories. Truss is respected for his acumen in various brand equity research techniques and ability to utilize those techniques to improve, restore, and re-invent brands. He has developed an industry reputation for his creative research design, methodology, and analytical skills across a wide range of research techniques and product/service categories. He has spoken about his research learnings and approaches at client, industry and press forums. Truss holds a bachelor's of business administration from Hofstra University.
Mark Truss teaches From Information to Insight and Insight Discovery.
Mark Truss is Global Director of Brand Intelligence at J. Walter Thompson, one of the world’s foremost advertising agencies. He is responsible for managing the global research function, which utilizes qualitative and quantitative data to inform, refute, and expand hypotheses of consumer insight, behavior, and beliefs. Truss is a seasoned researcher, who has spent the vast majority of his professional career with market research vendors, including The NPD Group and Ipsos, where he was senior vice president. Truss has spent much of his career researching consumer packaged goods, financial services, publishing, and consumer technology brands and categories. Truss is respected for his acumen in various brand equity research techniques and ability to utilize those techniques to improve, restore, and re-invent brands. He has developed an industry reputation for his creative research design, methodology, and analytical skills across a wide range of research techniques and product/service categories. He has spoken about his research learnings and approaches at client, industry and press forums. Truss holds a bachelor's of business administration from Hofstra University.
Mark Truss teaches From Information to Insight and Insight Discovery.
Keesha White, Lead Advisor to the Cause Marketing Summit
Keesha is skilled in the art of collective impact. She knows how to tackle the world's toughest problems through engaging and empowering organizations, corporations and employees. Keesha White leads through service. She takes great joy in seeing people live in their highest possibility and coaches leaders into a realm of massive action and extraordinary results. Keesha has taken her passion for health and happiness from counseling expats in China to equity research in Zimbabwe. Her laughter, leadership and dedication to the human resilient spirit has re-engaged communities in resource poor nations and created new programming in developing cities globally.
Keesha is skilled in the art of collective impact. She knows how to tackle the world's toughest problems through engaging and empowering organizations, corporations and employees. Keesha White leads through service. She takes great joy in seeing people live in their highest possibility and coaches leaders into a realm of massive action and extraordinary results. Keesha has taken her passion for health and happiness from counseling expats in China to equity research in Zimbabwe. Her laughter, leadership and dedication to the human resilient spirit has re-engaged communities in resource poor nations and created new programming in developing cities globally.
