Presentations from the 5th Annual Cause Marketing Summit in NYC on 6.19.19
You cannot be what you cannot see: Storytelling is everything.
Ambre Sanford, Upworthy
Upworthy’s Ambre Sanford demonstrated the power of storytelling and ways in which you can harness the power of the digital space and visual storytelling to tell your brand’s impactful story in a memorable way.
Ambre Sanford, Upworthy
Upworthy’s Ambre Sanford demonstrated the power of storytelling and ways in which you can harness the power of the digital space and visual storytelling to tell your brand’s impactful story in a memorable way.
| Storytelling is Everything.pdf |
Bleed for the Throne: Red Cross & HBO’s Game of Thrones Drive Record Blood Donations
Darren Irby, Executive Director of Donor Marketing, American Red Cross
Courtney Junkin, Manager of Donor Marketing, American Red Cross
The Red Cross joined forces with HBO’s Award-Winning Series, Game of Thrones to encourage viewers to bleed #ForTheThrone. Experts from the American Red Cross Darren Irby and Courtney Junkin shared how this partnership drove blood donations, brand awareness and urgency for their cause.
Darren Irby, Executive Director of Donor Marketing, American Red Cross
Courtney Junkin, Manager of Donor Marketing, American Red Cross
The Red Cross joined forces with HBO’s Award-Winning Series, Game of Thrones to encourage viewers to bleed #ForTheThrone. Experts from the American Red Cross Darren Irby and Courtney Junkin shared how this partnership drove blood donations, brand awareness and urgency for their cause.
| Bleed for the Throne.pdf |
From Public Enemy to Public Benefit, hear how OBERLAND is changing the Ad game from the Inside Out
Drew Train, Managing Partner, OBERLAND
Keni Thacker, KREATOR at K.R.E.A.T.E. and Sr. Event Technology Specialist, Wunderman Thompson
Those on the inside will be the first to tell you: Advertising agencies aren't particularly known for their philanthropic and pro-social work. OBERLAND is one of the only agencies on Madison Avenue to become a certified B-Corp and a Public Benefit Corporation. They say, "It's not enough to create purpose-driven work for our clients. We must also change the industry from within and lead by example." Get a glimpse into how this 6-years young award-winning agency is transforming the advertising world from the inside out.
Drew Train, Managing Partner, OBERLAND
Keni Thacker, KREATOR at K.R.E.A.T.E. and Sr. Event Technology Specialist, Wunderman Thompson
Those on the inside will be the first to tell you: Advertising agencies aren't particularly known for their philanthropic and pro-social work. OBERLAND is one of the only agencies on Madison Avenue to become a certified B-Corp and a Public Benefit Corporation. They say, "It's not enough to create purpose-driven work for our clients. We must also change the industry from within and lead by example." Get a glimpse into how this 6-years young award-winning agency is transforming the advertising world from the inside out.
| From Public Enemy to Public Good.pdf |
Making Your Good Partnership Great: The Single Best Game-Changer
Presented by: David Hessekiel, President, Engage for Good
Joined by Special Guest Speaker: Julie Breckenkamp, Managing Director, Children's Miracle Network
The average social impact partnership tenure is 7 years. Yet, some partnerships like Children’s Miracle Network and Marriott have been going strong for an astounding three decades. So what is the secret between good and great, long-term partnerships? The industry’s most prolific brands agree: measuring and valuing your ROP (return on partnership). In this day and age of big data and real time analytics – whether you are a corporation or nonprofit-- tracking, measuring, valuing and communicating your impact is now the single biggest cause-related expectation of stakeholders. Take a look at exclusive insights from industry-leading brands and discuss the game-changing value of strong measurement and a look at Accelerist’s measurement roadmap.
Presented by: David Hessekiel, President, Engage for Good
Joined by Special Guest Speaker: Julie Breckenkamp, Managing Director, Children's Miracle Network
The average social impact partnership tenure is 7 years. Yet, some partnerships like Children’s Miracle Network and Marriott have been going strong for an astounding three decades. So what is the secret between good and great, long-term partnerships? The industry’s most prolific brands agree: measuring and valuing your ROP (return on partnership). In this day and age of big data and real time analytics – whether you are a corporation or nonprofit-- tracking, measuring, valuing and communicating your impact is now the single biggest cause-related expectation of stakeholders. Take a look at exclusive insights from industry-leading brands and discuss the game-changing value of strong measurement and a look at Accelerist’s measurement roadmap.
| Making Good Partnerships Great.pdf |
Are you ready for it? Hear what it takes to negotiate your way to an award-worthy cause campaign.
Presented by: Mollye Rhea, Founder and President, For Momentum
Joined by Special Guest Speaker:
Chad Royal-Pascoe
National Vice President Of Corporate & Cause Partnerships, BOYS & GIRLS CLUBS OF AMERICA
For Momentum’s Mollye Rhea has helped guide hundreds of nonprofits and companies in developing and honing in on their sales pitch and negotiation skills. This session focused on the key components you need to stand out and negotiate your way to a powerful partnership.
Presented by: Mollye Rhea, Founder and President, For Momentum
Joined by Special Guest Speaker:
Chad Royal-Pascoe
National Vice President Of Corporate & Cause Partnerships, BOYS & GIRLS CLUBS OF AMERICA
For Momentum’s Mollye Rhea has helped guide hundreds of nonprofits and companies in developing and honing in on their sales pitch and negotiation skills. This session focused on the key components you need to stand out and negotiate your way to a powerful partnership.
| Are you ready for it?.pdf |
Culture: How to identify gaps and opportunities for you and your team
Lisa Burke, Culture Coach, Energage
Let's be real. The purpose-driven work we do each day is hard, not to mention #LifeisHard. In this session, Lisa unpacked what it means to take notice and care of the culture of you, your team and organization. If morale is a at an all-time low and you’re having trouble retaining and/or attracting the right people to your mission, this session was made for you. Learn how to take better care of yourself and your team so that you can continue making an impact in the world around you.
Lisa Burke, Culture Coach, Energage
Let's be real. The purpose-driven work we do each day is hard, not to mention #LifeisHard. In this session, Lisa unpacked what it means to take notice and care of the culture of you, your team and organization. If morale is a at an all-time low and you’re having trouble retaining and/or attracting the right people to your mission, this session was made for you. Learn how to take better care of yourself and your team so that you can continue making an impact in the world around you.
| Culture: How to identify gaps and opportunities.pdf |
Special Release: "Frenemy Tactics: Winning the nonprofit marketing wars"
Drew Train, Managing Partner, OBERLAND
OBERLAND offered a behind the scenes look at their latest piece, "Frenemy Tactics: Winning the nonprofit marketing wars.” Take a look and learn how they have worked with clients to create demand for their cause and stand out among the competition.
Drew Train, Managing Partner, OBERLAND
OBERLAND offered a behind the scenes look at their latest piece, "Frenemy Tactics: Winning the nonprofit marketing wars.” Take a look and learn how they have worked with clients to create demand for their cause and stand out among the competition.
| Frenemy Tactics.pdf |
Art, Activism and Impact: Aligning with activists and movements to amplify impact and tell your brand’s story
Moderator: Stacy Igel, Founder and Creative Director of BOY MEETS GIRL®
Panelists:
Whitney Allgood, Chief Executive Officer, National School Climate Center
Denise Bidot, Activist, TV Personality & Founder of No Wrong Way
Luis Hernandez, Youth Leadership and Engagement Coordinator, Justice League NYC
BOY MEETS GIRL® Founder and Creative Director, Stacy Igel spoke on a very important topic that has been built into her brand since day one. She hosted a conversation about how brands can engage and tap into the power and influence of activists to help them amplify their message and tell their brand’s story in an authentic way. Stacy shared how her company has partnered with young activists and iconic artists to help spread awareness and raise funds for causes important to BMG: Climate Change, LGBTQ, Bullying, Breast Cancer and more. Stacy then interviewed a panel of experts from the activist and corporate social responsibility sides to gain a better understanding of how to approach influencers, agree to terms and activate on a campaign both parties are proud of.
Moderator: Stacy Igel, Founder and Creative Director of BOY MEETS GIRL®
Panelists:
Whitney Allgood, Chief Executive Officer, National School Climate Center
Denise Bidot, Activist, TV Personality & Founder of No Wrong Way
Luis Hernandez, Youth Leadership and Engagement Coordinator, Justice League NYC
BOY MEETS GIRL® Founder and Creative Director, Stacy Igel spoke on a very important topic that has been built into her brand since day one. She hosted a conversation about how brands can engage and tap into the power and influence of activists to help them amplify their message and tell their brand’s story in an authentic way. Stacy shared how her company has partnered with young activists and iconic artists to help spread awareness and raise funds for causes important to BMG: Climate Change, LGBTQ, Bullying, Breast Cancer and more. Stacy then interviewed a panel of experts from the activist and corporate social responsibility sides to gain a better understanding of how to approach influencers, agree to terms and activate on a campaign both parties are proud of.
| Art, Activism and Impact.pdf |
