PROGRAM
HIGHLIGHTS
6TH ANNUAL CAUSE MARKETING SUMMIT
6TH ANNUAL CAUSE MARKETING SUMMIT
TUESDAY, SEPTEMBER 22, 2020
9:00AM-1:00PM EST
9:00AM-1:00PM EST
Interview with Covid-19 Survivor and Survivor Corps Founder, Diana Berrent
You’re invited to an exclusive interview with Covid-19 Survivor turned nonprofit Founder who pivoted her entire life and career to support those around her and work towards a vaccine and cure for Covid-19 through coalition building and plasma donations. Join us to hear how Diana’s experience has led to the largest database of Covid-19 survivors in the World and their plans to support studies in medical, scientific and academic research, including long term longitudinal studies focusing on longterm survivors.
Building Profit-Purpose Partnerships during a Recession
With the U.S. and global economy in an official recession (according to the IMF and the National Bureau of Economic Research), Chapter 7 & 11 filings have skyrocketed, permanent closures continue and the unemployment rate remains high. Despite the expected continued downturn, over 2/3 of nonprofits are still pursuing new corporate partnership opportunities. Accelerist will discuss its new study on Building Profit-Purpose Partnerships During a Recession, best practices and proven strategies for seizing opportunities during unsettling times, and a preview of expected partnership trends for 2021.
Presenter:
Brittany Hill, CEO and Founder, Accelerist
Supporting Civil Rights: An important conversation about how to be a better ally and meaningful ways to get involved
We are again experiencing a resurgence of the Civil Rights Movement across America. In the height of the pandemic, people continue to take to the streets and advocate for broad reform measures across the Nation. Everyone from small-town influencers to the NBA are speaking out about their support of Black Lives Matter. We invite you to join us for a conversation between diversity and inclusion expert, Keni Thacker and Chief Executive Officer and Owner of R.F. Wilkins Consultants, Francilia Wilkins Rahim about the issues facing us today and ways to work together to help solve them. In this one-on-one interview, you will learn ways to help combat racism and advocate for reform within your businesses and organizations while supporting people of color around you. This discussion will examine what’s happening on the front lines and give insights into some of the many ways brands and nonprofits can get involved to shape meaningful change for future generations.
Presenters:
Francilia Wilkins Rahim, CEO and Owner, R.F. Wilkins Consultants, Inc.
Keni Thacker, Founder, 100 Roses from Concrete
We're All in this Together: Listen in to hear how smart and creative partners from all sectors have responded collectively to the Pandemic.
The unique position we are in as social impact practitioners is brand-new territory. Nonprofits have stepped up in a major way to help corporate partners and businesses have flipped the way they work (literally) upside down to help. Mollye Rhea, President of For Momentum, leads a panel to explore the incredible ways we are working together.
Moderator:
President of For Momentum, Mollye Rhea
Panelists:
Best Friends Animal Society: Nathan Measom, Manager of Corporate & Influencer Partnerships
DonorsChoose: Janelle Lin, Senior Vice President, Partnerships & Business Development
Salesforce: Devi Thomas, Global Brand and Communications for Social Impact
Moms on a Mission: These Boss Entrepreneurs and Parents are Building Businesses while Supporting Causes
This powerful panel of boss moms is redefining what it means to be a working parent while supporting causes they care about. If you think you don't have enough time in the day, think again. Hear from entrepreneurs who are juggling businesses, brokering partnerships, and infusing our communities with vital support. Even if you don’t have little ones at home, you will gain insight on how to maximize your time, leverage your network and inspire the entrepreneur in all of us. People have been launching businesses and nonprofits from their homes, while taking care of families, for decades. Hear how these modern boss moms are making it happen in the midst of a pandemic and very little support. Get insider info. on how they manage to keep their businesses thriving while driving meaningful change around the world.
Moderator:
CEO & Founder, Hustle Like a Mom, Pamela Pekerman
Panelists:
Founder of In KidZ, Dr. Zabina Bhasin
Founder of Boy Meets Girl and Host of the Podcast, "Moms Got This", Stacy Igel
TV Host, Author, Speaker and Content Creator at thebeautifulbody.com, Nicole Young
You’re invited to an exclusive interview with Covid-19 Survivor turned nonprofit Founder who pivoted her entire life and career to support those around her and work towards a vaccine and cure for Covid-19 through coalition building and plasma donations. Join us to hear how Diana’s experience has led to the largest database of Covid-19 survivors in the World and their plans to support studies in medical, scientific and academic research, including long term longitudinal studies focusing on longterm survivors.
Building Profit-Purpose Partnerships during a Recession
With the U.S. and global economy in an official recession (according to the IMF and the National Bureau of Economic Research), Chapter 7 & 11 filings have skyrocketed, permanent closures continue and the unemployment rate remains high. Despite the expected continued downturn, over 2/3 of nonprofits are still pursuing new corporate partnership opportunities. Accelerist will discuss its new study on Building Profit-Purpose Partnerships During a Recession, best practices and proven strategies for seizing opportunities during unsettling times, and a preview of expected partnership trends for 2021.
Presenter:
Brittany Hill, CEO and Founder, Accelerist
Supporting Civil Rights: An important conversation about how to be a better ally and meaningful ways to get involved
We are again experiencing a resurgence of the Civil Rights Movement across America. In the height of the pandemic, people continue to take to the streets and advocate for broad reform measures across the Nation. Everyone from small-town influencers to the NBA are speaking out about their support of Black Lives Matter. We invite you to join us for a conversation between diversity and inclusion expert, Keni Thacker and Chief Executive Officer and Owner of R.F. Wilkins Consultants, Francilia Wilkins Rahim about the issues facing us today and ways to work together to help solve them. In this one-on-one interview, you will learn ways to help combat racism and advocate for reform within your businesses and organizations while supporting people of color around you. This discussion will examine what’s happening on the front lines and give insights into some of the many ways brands and nonprofits can get involved to shape meaningful change for future generations.
Presenters:
Francilia Wilkins Rahim, CEO and Owner, R.F. Wilkins Consultants, Inc.
Keni Thacker, Founder, 100 Roses from Concrete
We're All in this Together: Listen in to hear how smart and creative partners from all sectors have responded collectively to the Pandemic.
The unique position we are in as social impact practitioners is brand-new territory. Nonprofits have stepped up in a major way to help corporate partners and businesses have flipped the way they work (literally) upside down to help. Mollye Rhea, President of For Momentum, leads a panel to explore the incredible ways we are working together.
Moderator:
President of For Momentum, Mollye Rhea
Panelists:
Best Friends Animal Society: Nathan Measom, Manager of Corporate & Influencer Partnerships
DonorsChoose: Janelle Lin, Senior Vice President, Partnerships & Business Development
Salesforce: Devi Thomas, Global Brand and Communications for Social Impact
Moms on a Mission: These Boss Entrepreneurs and Parents are Building Businesses while Supporting Causes
This powerful panel of boss moms is redefining what it means to be a working parent while supporting causes they care about. If you think you don't have enough time in the day, think again. Hear from entrepreneurs who are juggling businesses, brokering partnerships, and infusing our communities with vital support. Even if you don’t have little ones at home, you will gain insight on how to maximize your time, leverage your network and inspire the entrepreneur in all of us. People have been launching businesses and nonprofits from their homes, while taking care of families, for decades. Hear how these modern boss moms are making it happen in the midst of a pandemic and very little support. Get insider info. on how they manage to keep their businesses thriving while driving meaningful change around the world.
Moderator:
CEO & Founder, Hustle Like a Mom, Pamela Pekerman
Panelists:
Founder of In KidZ, Dr. Zabina Bhasin
Founder of Boy Meets Girl and Host of the Podcast, "Moms Got This", Stacy Igel
TV Host, Author, Speaker and Content Creator at thebeautifulbody.com, Nicole Young
THURSDAY, SEPTEMBER 24, 2020
12:00 NOON-4:00PM EST
12:00 NOON-4:00PM EST
Rodan+Fields & buildOn Serving in Solidarity and Collaborating through Crisis
This dynamic and powerful partnership has been able to pivot and re-shape their entire campaign to respond to the needs of their community and consultants. Listen in to hear how Kari Pendoley, Global Lead of Social Impact at Rodan+Fields, has built a corporate social responsibility program from the ground-up and worked to foster a lasting partnership with Carrie Pena from buildOn to help underserved youth reach their full potential. Over the past six years, R+F has donated over 20 Million dollars and helped buildOn create a program which they have replicated with other corporations to fuel their mission beyond their R+F partnership. Hear how they have been able to shift their message, adapt to the new landscape and push forward with important and timely causes today.
Presenters:
Rodan+Fields: Kari Pendoley, Global Lead of Social Impact
buildOn: Carrie Pena, Chief Experience Officer
Partnership Secrets from 35+ Years of Cause Marketing Matrimony: Children’s Miracle Network’s Maureen Carlson shares what it takes to grow with corporate partners even in times of turmoil
Ever wonder why some marriages last decades, like Goldie Hawn and Kurt Russel while others fizzle in the first year like Britney Spears and what was that guy's name? This year has put some of the longest and most dedicated cause partnerships on shaky ground. Hear from Chief Programs and Marketing Officer, Maureen Carlson, on how her team has mastered the formula to grow and adapt with their corporate partners. This year, not only has CMN managed to keep all of their partners on-board, they have grown by adapting and getting creative to keep the cause marketing spark alive.
Children’s Miracle Network Hospitals® raises funds and awareness for 170 member hospitals that provide 32 million treatments each year to kids across the U.S. and Canada. Donations stay local to fund critical treatments and healthcare services, pediatric medical equipment and charitable care. Since 1983, Children’s Miracle Network Hospitals has raised more than $5 billion to save and improve the lives of as many children as possible.
Presenter:
Children's Miracle Network: Maureen Carlson, Chief Programs and Marketing Officer
Innovative and Multidimensional Collaborations Transform Partnerships to Support Collective Action
Nontraditional partnerships between for-profit companies, foundations, and nonprofits have changed the way we think about philanthropy and opened a world of opportunity for all-sector collaboration. These power-packed brands and foundations are not stepping back, but stepping up to collaborate and spread their messages and accomplish their missions. This panel will give you insider information on how to navigate the rapidly evolving approaches behind mission-driven partnerships and how they are reshaping the way we do impact-driven work and cause partnerships.
Moderator:
Susanne Halling Duffy, Impact Partnerships Specialist and External Relations Strategist at Mälardalen University in Sweden
Panelists:
Esusu: Samir Goel, Co-Founder
Bob Woodruff Foundation: Marshall Lauck, Chief Growth and Marketing Officer
Allbirds: Erik Wolsky, Director of Brand Partnerships and Community
Reaching New Yorkers When Your Marketing Budget is Non-existent: Hear how F.Y. Eye helps nonprofits with very little budgets get the word out about their services
F.Y. Eye is a nonprofit agency and ad network in New York City on a mission to connect people in need to the knowledge and services they deserve. This year, they are growing and supporting multiple efforts, including their fun and creative Fortune Cookie and Oscar the Grouch Campaigns to support the Census and their work with the Mayor’s Office on the People with Disabilities Campaign. F.Y. Eye worked closely with the Open Society Foundation to develop their Sex Workers Awareness Exhibit. Tune in to hear about their incredible network and unique agency offerings for nonprofits. F.Y. Eye helps nonprofits regardless of budget get the word out through low-cost and no-cost marketing and advertising services.
Presenter:
F.Y. Eye: Nina Robbins, Program Director
Penny Bolden from Blue Star Families & Michelle Hall from Macy’s Discuss the success of their 7 digit cause marketing campaign aimed at helping active-duty military families across the US.
Listen in to hear how Blue Star Families leveraged their existing partnership Macy’s to grow from a 5-figure donation to over 7-figure donation in just a few years. Blue Star Families built upon the strength of the Macy's brand to increase the visibility and support for their mission. Through membership engagement, marketing and PR, understand how a small nonprofit with a big mission is able to grow through smart relationship building and employee engagement. Blue Star Families expanded their partnership with the support of over 7,000 volunteers dedicated to presenting a real-life connection to the Blue Star mission and to Macy's staff.
Presenters:
Blue Star Families: Penny Bolden, Senior Director of Cause Partnerships
Macy's: Michelle Hall, Manager of Cause Marketing
This dynamic and powerful partnership has been able to pivot and re-shape their entire campaign to respond to the needs of their community and consultants. Listen in to hear how Kari Pendoley, Global Lead of Social Impact at Rodan+Fields, has built a corporate social responsibility program from the ground-up and worked to foster a lasting partnership with Carrie Pena from buildOn to help underserved youth reach their full potential. Over the past six years, R+F has donated over 20 Million dollars and helped buildOn create a program which they have replicated with other corporations to fuel their mission beyond their R+F partnership. Hear how they have been able to shift their message, adapt to the new landscape and push forward with important and timely causes today.
Presenters:
Rodan+Fields: Kari Pendoley, Global Lead of Social Impact
buildOn: Carrie Pena, Chief Experience Officer
Partnership Secrets from 35+ Years of Cause Marketing Matrimony: Children’s Miracle Network’s Maureen Carlson shares what it takes to grow with corporate partners even in times of turmoil
Ever wonder why some marriages last decades, like Goldie Hawn and Kurt Russel while others fizzle in the first year like Britney Spears and what was that guy's name? This year has put some of the longest and most dedicated cause partnerships on shaky ground. Hear from Chief Programs and Marketing Officer, Maureen Carlson, on how her team has mastered the formula to grow and adapt with their corporate partners. This year, not only has CMN managed to keep all of their partners on-board, they have grown by adapting and getting creative to keep the cause marketing spark alive.
Children’s Miracle Network Hospitals® raises funds and awareness for 170 member hospitals that provide 32 million treatments each year to kids across the U.S. and Canada. Donations stay local to fund critical treatments and healthcare services, pediatric medical equipment and charitable care. Since 1983, Children’s Miracle Network Hospitals has raised more than $5 billion to save and improve the lives of as many children as possible.
Presenter:
Children's Miracle Network: Maureen Carlson, Chief Programs and Marketing Officer
Innovative and Multidimensional Collaborations Transform Partnerships to Support Collective Action
Nontraditional partnerships between for-profit companies, foundations, and nonprofits have changed the way we think about philanthropy and opened a world of opportunity for all-sector collaboration. These power-packed brands and foundations are not stepping back, but stepping up to collaborate and spread their messages and accomplish their missions. This panel will give you insider information on how to navigate the rapidly evolving approaches behind mission-driven partnerships and how they are reshaping the way we do impact-driven work and cause partnerships.
Moderator:
Susanne Halling Duffy, Impact Partnerships Specialist and External Relations Strategist at Mälardalen University in Sweden
Panelists:
Esusu: Samir Goel, Co-Founder
Bob Woodruff Foundation: Marshall Lauck, Chief Growth and Marketing Officer
Allbirds: Erik Wolsky, Director of Brand Partnerships and Community
Reaching New Yorkers When Your Marketing Budget is Non-existent: Hear how F.Y. Eye helps nonprofits with very little budgets get the word out about their services
F.Y. Eye is a nonprofit agency and ad network in New York City on a mission to connect people in need to the knowledge and services they deserve. This year, they are growing and supporting multiple efforts, including their fun and creative Fortune Cookie and Oscar the Grouch Campaigns to support the Census and their work with the Mayor’s Office on the People with Disabilities Campaign. F.Y. Eye worked closely with the Open Society Foundation to develop their Sex Workers Awareness Exhibit. Tune in to hear about their incredible network and unique agency offerings for nonprofits. F.Y. Eye helps nonprofits regardless of budget get the word out through low-cost and no-cost marketing and advertising services.
Presenter:
F.Y. Eye: Nina Robbins, Program Director
Penny Bolden from Blue Star Families & Michelle Hall from Macy’s Discuss the success of their 7 digit cause marketing campaign aimed at helping active-duty military families across the US.
Listen in to hear how Blue Star Families leveraged their existing partnership Macy’s to grow from a 5-figure donation to over 7-figure donation in just a few years. Blue Star Families built upon the strength of the Macy's brand to increase the visibility and support for their mission. Through membership engagement, marketing and PR, understand how a small nonprofit with a big mission is able to grow through smart relationship building and employee engagement. Blue Star Families expanded their partnership with the support of over 7,000 volunteers dedicated to presenting a real-life connection to the Blue Star mission and to Macy's staff.
Presenters:
Blue Star Families: Penny Bolden, Senior Director of Cause Partnerships
Macy's: Michelle Hall, Manager of Cause Marketing
