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AGENDA
5TH ANNUAL CAUSE MARKETING SUMMIT NYC
WEDNESDAY, JUNE 19, 2019
Registration & Networking Breakfast
9:00 AM-9:30 AM
Introduce yourself to your peers and get ready for a full day of connecting and learning.
Welcome
9:15 AM-9:30 AM
Jennifer Richey, Founder, Cause Marketing Summit
Introduction and a brief overview of the day
You cannot be what you cannot see: Storytelling is everything.
9:30AM-10:00AM
Ambre Sanford, Upworthy
Upworthy’s Ambre Sanford demonstrates the power of storytelling and ways in which you can harness the power of the digital space and visual storytelling to tell your brand’s impactful story in a memorable way.
Bleed for the Throne: Red Cross & HBO’s Game of Thrones Drive Record Blood Donations
10:00AM-10:30AM
Darren Irby, Executive Director of Donor Marketing, American Red Cross
Courtney Junkin, Manager of Donor Marketing, American Red Cross
The Red Cross joined forces with HBO’s Award-Winning Series, Game of Thrones to encourage viewers to bleed #ForTheThrone. Join us as experts from the American Red Cross Darren Irby and Courtney Junkin share how this partnership drove blood donations, brand awareness and urgency for their cause.
From Public Enemy to Public Benefit, hear how OBERLAND is changing the Ad game from the Inside Out
10:30AM-11:00AM
Drew Train, Managing Partner, OBERLAND
Keni Thacker, KREATOR at K.R.E.A.T.E. and Sr. Event Technology Specialist, Wunderman Thompson
Those on the inside will be the first to tell you: Advertising agencies aren't particularly known for their philanthropic and pro-social work. OBERLAND is one of the only agencies on Madison Avenue to become a certified B-Corp and a Public Benefit Corporation. They say, "It's not enough to create purpose-driven work for our clients. We must also change the industry from within and lead by example." Get a glimpse into how this 6-years young award-winning agency is transforming the advertising world from the inside out.
Interactive Networking Session
Keesha White, Lead Advisor, Cause Marketing Summit
11:00AM-12:00NOON
Whoooo are you, who-who, who-who??
Hear from every, yes every, person in the room during this lighting round of introductions.
Unexpected Ways Companies are Giving Back
12:00NOON-12:30PM
Moderated by: Philip Haid, Co-Founder and CEO, PUBLIC
Panelists:
Ryan Eckel, Dick’s Sporting Goods, Product Development, Brand & Strategy, Dick's Sporting Goods
Loren Hynes, Vice President of Corporate Social Responsibility, NBCUniversal, Entertainment & Lifestyle
Charles Lerner, Head of Tao Cares
Companies are giving back in incredible and oftentimes unexpected ways. Listen in and hear how your company/cause could partner in creative ways and catalyze meaningful change.
LUNCH
12:30PM -1:30PM
Toast or Roast!?–Outrageous Requests Told LIVE with Two Truths and a Lie
1:30PM-2:00PM
Boris Khaykin, Comedian and Writer
Mona Lipson, Director of Strategic Advancement and Corporate Citizenship, Voss Foundation
When embarking on cause-related partnerships, and partnerships in general, it can feel like we are on separate sides of the planet, when in fact oftentimes we are just two subway stops away. Listen in on some of the real, fun and sometimes audacious demands we receive or request when working together.
BREAKOUT SESSIONS
2:15PM-3:15PM
Option 1:
Making Your Good Partnership Great: The Single Best Game-Changer
Presented by: Brittany Hill, CEO and Co-Founder, Accelerist
Joined by Special Guest Speaker: Julie Breckenkamp, Managing Director, Children's Miracle Network
The average social impact partnership tenure is 7 years. Yet, some partnerships like Children’s Miracle Network and Marriott have been going strong for an astounding three decades. So what is the secret between good and great, long-term partnerships? The industry’s most prolific brands agree: measuring and valuing your ROP (return on partnership).
In this day and age of big data and real time analytics – whether you are a corporation or nonprofit-- tracking, measuring, valuing and communicating your impact is now the single biggest cause-related expectation of stakeholders. Join Accelerist’s Brittany Hill, Children’s Miracle Network Hospitals’ Julie Breckenkamp and featuring exclusive insights from industry-leading brands to discuss the game-changing value of strong measurement and an exclusive look at Accelerist’s measurement roadmap, providing attendees an actionable step-by-step guide to creating or refining your internal measurement processes.
Option 2:
Are you ready for it? Hear what it takes to negotiate your way to an award-worthy cause campaign.
Presented by: Mollye Rhea, Founder and President, For Momentum
Joined by Special Guest Speaker:
Chad Royal-Pascoe
National Vice President Of Corporate & Cause Partnerships, BOYS & GIRLS CLUBS OF AMERICA
For Momentum’s Mollye Rhea has helped guide hundreds of nonprofits and companies in developing and honing in on their sales pitch and negotiation skills. This session will focus on the key components you need to stand out and negotiate your way to a powerful partnership.
Option 3:
Culture: How to identify gaps and opportunities for you and your team
Lisa Burke, Culture Coach, Energage
Let's be real. The purpose-driven work we do each day is hard, not to mention #LifeisHard. In this session, we will unpack what it means to take notice and care of the culture of you, your team and organization. If morale is a at an all-time low and you’re having trouble retaining and/or attracting the right people to your mission, this session is made for you. Learn how to take better care of yourself and your team so that you can continue making an impact in the world around you. Hear from Lisa Burke, Culture Coach and Mindfulness Expert at Energage, about tools and strategies you can employ to shift your company or nonprofit's culture with the main goals of improving your collective experience at work.
Option 4:
Special Release: "Frenemy Tactics: Winning the nonprofit marketing wars"
Drew Train, Managing Partner, OBERLAND
Join OBERLAND as they offer a behind the scenes look at their latest piece, "Frenemy Tactics: Winning the nonprofit marketing wars.” Hear how they have worked with clients to create demand for their cause and stand out among the competition.
COFFEE AND TEA BREAK
3:15PM-3:45PM
Art, Activism and Impact: Aligning with activists and movements to amplify impact and tell your brand’s story
3:45PM-4:45PM
Moderator: Stacy Igel, Founder and Creative Director of BOY MEETS GIRL®
Panelists:
Whitney Allgood, Chief Executive Officer, National School Climate Center
Denise Bidot, Activist, TV Personality & Founder of No Wrong Way
Luis Hernandez, Youth Leadership and Engagement Coordinator, Justice League NYC
BOY MEETS GIRL® Founder and Creative Director, Stacy Igel is speaking on a very important topic that has been built into her brand since day one. She will be hosting a conversation about how brands can engage and tap into the power and influence of activists to help them amplify their message and tell their brand’s story in an authentic way. Hear how brands partner with artists and influencers to help spread their powerful messages and diversify their stories. Stacy will share how her company has partnered with young activists and iconic artists to help spread awareness and raise funds for causes important to BMG: Climate Change, LGBTQ, Bullying, Breast Cancer and more. Stacy will interview a panel of experts from the activist and corporate social responsibility sides to gain a better understanding of how to approach influencers, agree to terms and activate on a campaign both parties are proud of.
Presenting the Awesome Possum Award & Closing Remarks
4:45 PM-5:00 PM
Networking Happy Hour
5:00 PM-7:00 PM
AGENDA
5TH ANNUAL CAUSE MARKETING SUMMIT NYC
WEDNESDAY, JUNE 19, 2019
Registration & Networking Breakfast
9:00 AM-9:30 AM
Introduce yourself to your peers and get ready for a full day of connecting and learning.
Welcome
9:15 AM-9:30 AM
Jennifer Richey, Founder, Cause Marketing Summit
Introduction and a brief overview of the day
You cannot be what you cannot see: Storytelling is everything.
9:30AM-10:00AM
Ambre Sanford, Upworthy
Upworthy’s Ambre Sanford demonstrates the power of storytelling and ways in which you can harness the power of the digital space and visual storytelling to tell your brand’s impactful story in a memorable way.
Bleed for the Throne: Red Cross & HBO’s Game of Thrones Drive Record Blood Donations
10:00AM-10:30AM
Darren Irby, Executive Director of Donor Marketing, American Red Cross
Courtney Junkin, Manager of Donor Marketing, American Red Cross
The Red Cross joined forces with HBO’s Award-Winning Series, Game of Thrones to encourage viewers to bleed #ForTheThrone. Join us as experts from the American Red Cross Darren Irby and Courtney Junkin share how this partnership drove blood donations, brand awareness and urgency for their cause.
From Public Enemy to Public Benefit, hear how OBERLAND is changing the Ad game from the Inside Out
10:30AM-11:00AM
Drew Train, Managing Partner, OBERLAND
Keni Thacker, KREATOR at K.R.E.A.T.E. and Sr. Event Technology Specialist, Wunderman Thompson
Those on the inside will be the first to tell you: Advertising agencies aren't particularly known for their philanthropic and pro-social work. OBERLAND is one of the only agencies on Madison Avenue to become a certified B-Corp and a Public Benefit Corporation. They say, "It's not enough to create purpose-driven work for our clients. We must also change the industry from within and lead by example." Get a glimpse into how this 6-years young award-winning agency is transforming the advertising world from the inside out.
Interactive Networking Session
Keesha White, Lead Advisor, Cause Marketing Summit
11:00AM-12:00NOON
Whoooo are you, who-who, who-who??
Hear from every, yes every, person in the room during this lighting round of introductions.
Unexpected Ways Companies are Giving Back
12:00NOON-12:30PM
Moderated by: Philip Haid, Co-Founder and CEO, PUBLIC
Panelists:
Ryan Eckel, Dick’s Sporting Goods, Product Development, Brand & Strategy, Dick's Sporting Goods
Loren Hynes, Vice President of Corporate Social Responsibility, NBCUniversal, Entertainment & Lifestyle
Charles Lerner, Head of Tao Cares
Companies are giving back in incredible and oftentimes unexpected ways. Listen in and hear how your company/cause could partner in creative ways and catalyze meaningful change.
LUNCH
12:30PM -1:30PM
Toast or Roast!?–Outrageous Requests Told LIVE with Two Truths and a Lie
1:30PM-2:00PM
Boris Khaykin, Comedian and Writer
Mona Lipson, Director of Strategic Advancement and Corporate Citizenship, Voss Foundation
When embarking on cause-related partnerships, and partnerships in general, it can feel like we are on separate sides of the planet, when in fact oftentimes we are just two subway stops away. Listen in on some of the real, fun and sometimes audacious demands we receive or request when working together.
BREAKOUT SESSIONS
2:15PM-3:15PM
Option 1:
Making Your Good Partnership Great: The Single Best Game-Changer
Presented by: Brittany Hill, CEO and Co-Founder, Accelerist
Joined by Special Guest Speaker: Julie Breckenkamp, Managing Director, Children's Miracle Network
The average social impact partnership tenure is 7 years. Yet, some partnerships like Children’s Miracle Network and Marriott have been going strong for an astounding three decades. So what is the secret between good and great, long-term partnerships? The industry’s most prolific brands agree: measuring and valuing your ROP (return on partnership).
In this day and age of big data and real time analytics – whether you are a corporation or nonprofit-- tracking, measuring, valuing and communicating your impact is now the single biggest cause-related expectation of stakeholders. Join Accelerist’s Brittany Hill, Children’s Miracle Network Hospitals’ Julie Breckenkamp and featuring exclusive insights from industry-leading brands to discuss the game-changing value of strong measurement and an exclusive look at Accelerist’s measurement roadmap, providing attendees an actionable step-by-step guide to creating or refining your internal measurement processes.
Option 2:
Are you ready for it? Hear what it takes to negotiate your way to an award-worthy cause campaign.
Presented by: Mollye Rhea, Founder and President, For Momentum
Joined by Special Guest Speaker:
Chad Royal-Pascoe
National Vice President Of Corporate & Cause Partnerships, BOYS & GIRLS CLUBS OF AMERICA
For Momentum’s Mollye Rhea has helped guide hundreds of nonprofits and companies in developing and honing in on their sales pitch and negotiation skills. This session will focus on the key components you need to stand out and negotiate your way to a powerful partnership.
Option 3:
Culture: How to identify gaps and opportunities for you and your team
Lisa Burke, Culture Coach, Energage
Let's be real. The purpose-driven work we do each day is hard, not to mention #LifeisHard. In this session, we will unpack what it means to take notice and care of the culture of you, your team and organization. If morale is a at an all-time low and you’re having trouble retaining and/or attracting the right people to your mission, this session is made for you. Learn how to take better care of yourself and your team so that you can continue making an impact in the world around you. Hear from Lisa Burke, Culture Coach and Mindfulness Expert at Energage, about tools and strategies you can employ to shift your company or nonprofit's culture with the main goals of improving your collective experience at work.
Option 4:
Special Release: "Frenemy Tactics: Winning the nonprofit marketing wars"
Drew Train, Managing Partner, OBERLAND
Join OBERLAND as they offer a behind the scenes look at their latest piece, "Frenemy Tactics: Winning the nonprofit marketing wars.” Hear how they have worked with clients to create demand for their cause and stand out among the competition.
COFFEE AND TEA BREAK
3:15PM-3:45PM
Art, Activism and Impact: Aligning with activists and movements to amplify impact and tell your brand’s story
3:45PM-4:45PM
Moderator: Stacy Igel, Founder and Creative Director of BOY MEETS GIRL®
Panelists:
Whitney Allgood, Chief Executive Officer, National School Climate Center
Denise Bidot, Activist, TV Personality & Founder of No Wrong Way
Luis Hernandez, Youth Leadership and Engagement Coordinator, Justice League NYC
BOY MEETS GIRL® Founder and Creative Director, Stacy Igel is speaking on a very important topic that has been built into her brand since day one. She will be hosting a conversation about how brands can engage and tap into the power and influence of activists to help them amplify their message and tell their brand’s story in an authentic way. Hear how brands partner with artists and influencers to help spread their powerful messages and diversify their stories. Stacy will share how her company has partnered with young activists and iconic artists to help spread awareness and raise funds for causes important to BMG: Climate Change, LGBTQ, Bullying, Breast Cancer and more. Stacy will interview a panel of experts from the activist and corporate social responsibility sides to gain a better understanding of how to approach influencers, agree to terms and activate on a campaign both parties are proud of.
Presenting the Awesome Possum Award & Closing Remarks
4:45 PM-5:00 PM
Networking Happy Hour
5:00 PM-7:00 PM
