Our Story
Over our collective years in marketing and communications on both the for-profit and nonprofit sides, our team has attended a wide variety of events and conferences focused on communications related topics like social media, marketing, advertising, collective impact, etc. We noticed a gap in continuing education around cause marketing. The speakers at the Cause Marketing Summit have been chosen because they are the best in the business and their work is incredible. This day is dedicated solely to cause marketing and how-to implement a successful campaign from start to finish. No fluff, no sales pitch, just REAL content you and your team can use.
Our Team
Jenn Richey, Founder, Cause Marketing Summit
Jenn has over 10 years of experience working in both the public and private sectors. She has worked for brands like Comedy Central, the Partnership for a Healthier New York City and Public Health Solutions. Most recently, she served as the Associate Director of Corporate Partnerships for the Young Survival Coalition. There she managed over 20 corporate partnerships and campaigns to drive revenue and awareness. Jenn strives to connect and share ways to penetrate the public around pertinent issues via effective communications and outreach strategies. Her passion is in forging relationships between for-profit businesses and cause-minded nonprofit organizations to shape real change and raise money. When she's not working on the Summit, she is busy being a new mom to identical twins, Ethan and Graham. Click here to connect
Jenn has over 10 years of experience working in both the public and private sectors. She has worked for brands like Comedy Central, the Partnership for a Healthier New York City and Public Health Solutions. Most recently, she served as the Associate Director of Corporate Partnerships for the Young Survival Coalition. There she managed over 20 corporate partnerships and campaigns to drive revenue and awareness. Jenn strives to connect and share ways to penetrate the public around pertinent issues via effective communications and outreach strategies. Her passion is in forging relationships between for-profit businesses and cause-minded nonprofit organizations to shape real change and raise money. When she's not working on the Summit, she is busy being a new mom to identical twins, Ethan and Graham. Click here to connect
Jaci Fletcher, Communications and Partnerships Strategist, Cause Marketing Summit
Jaci is a passionate marketing and communications professional with more than 13 years’ experience in the nonprofit sector. Her tenure at organizations, including the Women's Refugee Commission and Young Survival Coalition, has helped her to fully understand the unique challenges nonprofits face to effectively communicate their missions and reach those that need them most. Jaci is currently the Director of Marketing at the 14th Street Y, a community center in the heart of the East Village that's a part of Educational Alliance, a downtown Manhattan non-profit that serves 50,000 New Yorkers annually. In addition to her full-time work, she’s a board member of the NYC Chapter of Young Nonprofit Professional Network, and the Communications and Partnerships Strategist for the Cause Marketing Summit. When she is not busy keeping up with new media trends, she’s busy cooking, hanging out at local craft breweries, and traveling the globe.
Jaci is a passionate marketing and communications professional with more than 13 years’ experience in the nonprofit sector. Her tenure at organizations, including the Women's Refugee Commission and Young Survival Coalition, has helped her to fully understand the unique challenges nonprofits face to effectively communicate their missions and reach those that need them most. Jaci is currently the Director of Marketing at the 14th Street Y, a community center in the heart of the East Village that's a part of Educational Alliance, a downtown Manhattan non-profit that serves 50,000 New Yorkers annually. In addition to her full-time work, she’s a board member of the NYC Chapter of Young Nonprofit Professional Network, and the Communications and Partnerships Strategist for the Cause Marketing Summit. When she is not busy keeping up with new media trends, she’s busy cooking, hanging out at local craft breweries, and traveling the globe.
Keesha White, Lead Advisor to the Cause Marketing Summit
Keesha is skilled in the art of collective impact. She knows how to tackle the world's toughest problems through engaging and empowering organizations, corporations and employees. Keesha White leads through service. She takes great joy in seeing people live in their highest possibility and coaches leaders into a realm of massive action and extraordinary results. Keesha has taken her passion for health and happiness from counseling expats in China to equity research in Zimbabwe. Her laughter, leadership and dedication to the human resilient spirit has re-engaged communities in resource poor nations and created new programming in developing cities globally.
Keesha is skilled in the art of collective impact. She knows how to tackle the world's toughest problems through engaging and empowering organizations, corporations and employees. Keesha White leads through service. She takes great joy in seeing people live in their highest possibility and coaches leaders into a realm of massive action and extraordinary results. Keesha has taken her passion for health and happiness from counseling expats in China to equity research in Zimbabwe. Her laughter, leadership and dedication to the human resilient spirit has re-engaged communities in resource poor nations and created new programming in developing cities globally.
Krystle Edwards, Communications Manager, Cause Marketing Summit
Krystle is an imaginative and inventive self starter hungry to take on projects. Her passion is in strategic outreach and planning for programs that' ignite change or empower youth. Krystle's experience has been working in outreach, recruitment, event planning & logistics, providing strategic guidance, and relationship management for audiences ranging from school aged youth to seasoned healthcare professionals. She has a track record of thriving in fast paced and ever changing environments with amazing flexibility. Krystle aspires to lead a career where she find ways to use social media marketing as a means to engage and influence target audiences; and strategically apply social marketing principles into the work done in public health or efforts of social responsibility. In her free time she can be found working on a random D.I.Y projects like sewing skirts or making a stylus out of aluminum foil.
Krystle is an imaginative and inventive self starter hungry to take on projects. Her passion is in strategic outreach and planning for programs that' ignite change or empower youth. Krystle's experience has been working in outreach, recruitment, event planning & logistics, providing strategic guidance, and relationship management for audiences ranging from school aged youth to seasoned healthcare professionals. She has a track record of thriving in fast paced and ever changing environments with amazing flexibility. Krystle aspires to lead a career where she find ways to use social media marketing as a means to engage and influence target audiences; and strategically apply social marketing principles into the work done in public health or efforts of social responsibility. In her free time she can be found working on a random D.I.Y projects like sewing skirts or making a stylus out of aluminum foil.
Nagela Dales, Founder and Chief Creative Officer, Silver Lining Creative & Creative Director, Cause Marketing Summit
Nagela is the founder and Chief Creative officer of Silver Lining Creative: A branding studio based in Brooklyn. Nagela spend most of her career working in the nonprofit and event world with the America Red Cross. She took everything she learned from creating those big bang experiences into learning how to create every day stand out moments between her clients and their customers. Nagela is passionate about conscious branding, where purpose and profit meet– helping businesses to be lifted out of the ordinary and reviving Firefly for one more season.
Nagela is the founder and Chief Creative officer of Silver Lining Creative: A branding studio based in Brooklyn. Nagela spend most of her career working in the nonprofit and event world with the America Red Cross. She took everything she learned from creating those big bang experiences into learning how to create every day stand out moments between her clients and their customers. Nagela is passionate about conscious branding, where purpose and profit meet– helping businesses to be lifted out of the ordinary and reviving Firefly for one more season.
Advisory Board
We rely on a talented group of volunteers to make the Cause Marketing Summit possible. Their years of experience and connections ensure that we deliver the best content possible.
Colleen Daly, Director of Media and Strategic Communications, End Rape on Campus
Colleen Daly serves as the Director of Media and Strategic Communications at End Rape on Campus. She is a Co-Founder
and former Director of Marketing & Communications for Embody Carolina.Colleen acquired her Master’s Degree in Integrated Marketing Communications from Northwestern University, where she served as the Program Director for the Medill Cause Marketing Initiative and consulted nonprofit organizations such as WBEZ Chicago and Bike & Build.Colleen seeks to advance social justice through marketing and communications in the nonprofit sector.
Colleen Daly serves as the Director of Media and Strategic Communications at End Rape on Campus. She is a Co-Founder
and former Director of Marketing & Communications for Embody Carolina.Colleen acquired her Master’s Degree in Integrated Marketing Communications from Northwestern University, where she served as the Program Director for the Medill Cause Marketing Initiative and consulted nonprofit organizations such as WBEZ Chicago and Bike & Build.Colleen seeks to advance social justice through marketing and communications in the nonprofit sector.
Laura Goodman, Senior Director of Corporate Partnerships, Share Our Strength
As the Senior Director of Corporate Partnerships, Laura leads the team to engage national corporate partners in the No Kid Hungry campaign, raising the critical funds necessary to end childhood hunger in America. Corporate revenue has grown more than 20% each year since the launch of the No Kid Hungry campaign in 2010 and engages top-tier partners such as Walmart, Arby’s, Sysco, Sodexo, Food Network, Williams-Sonoma, Denny’s and more. Previously, Laura was a strategist at Social Capital Partnerships and joined Social Capital from Reading Is Fundamental, where she led the corporate relations team to raise 70 percent of all charitable support and secured new corporate relationships such as with US Airways, Holiday Inn Express and Capital One. Laura also previously worked at KaBOOM!. Laura holds a MBA from Columbia Business School and a B.A. and B.S. in Business Administration from Boston University.
As the Senior Director of Corporate Partnerships, Laura leads the team to engage national corporate partners in the No Kid Hungry campaign, raising the critical funds necessary to end childhood hunger in America. Corporate revenue has grown more than 20% each year since the launch of the No Kid Hungry campaign in 2010 and engages top-tier partners such as Walmart, Arby’s, Sysco, Sodexo, Food Network, Williams-Sonoma, Denny’s and more. Previously, Laura was a strategist at Social Capital Partnerships and joined Social Capital from Reading Is Fundamental, where she led the corporate relations team to raise 70 percent of all charitable support and secured new corporate relationships such as with US Airways, Holiday Inn Express and Capital One. Laura also previously worked at KaBOOM!. Laura holds a MBA from Columbia Business School and a B.A. and B.S. in Business Administration from Boston University.
Marshall Lauck, President, J Walter Thompson INSIDE
Marshall currently serves as the President of J. Walter Thompson INSIDE, leading the JWT team of Employer Branding, Culture Transformation, and Recruitment Marketing specialists across offices in New York, Atlanta, Washington DC, and Los Angeles. Prior to taking on the leadership role with JWT INSIDE, Marshall served as the Chief Operating Officer for the J. Walter Thompson Atlanta and Houston offices. Marshall started with JWT in 2006, acting as the account lead for the United States Marine Corps business where he led the direction and strategic development for the account for over six years. Before joining J. Walter Thompson, Marshall was a Brand Manager at Kraft Foods, supporting and leading multiple brand teams, including P&L responsibility for a product portfolio with close to $100 million in annual sales. Marshall’s 17 years of brand marketing and advertising experience were preceded by service in the United States Marine Corps, first in an operational assignment at Camp Lejeune, North Carolina, followed by several years assigned to the Marine Corps Recruiting Command in Quantico, Virginia.
Marshall currently serves as the President of J. Walter Thompson INSIDE, leading the JWT team of Employer Branding, Culture Transformation, and Recruitment Marketing specialists across offices in New York, Atlanta, Washington DC, and Los Angeles. Prior to taking on the leadership role with JWT INSIDE, Marshall served as the Chief Operating Officer for the J. Walter Thompson Atlanta and Houston offices. Marshall started with JWT in 2006, acting as the account lead for the United States Marine Corps business where he led the direction and strategic development for the account for over six years. Before joining J. Walter Thompson, Marshall was a Brand Manager at Kraft Foods, supporting and leading multiple brand teams, including P&L responsibility for a product portfolio with close to $100 million in annual sales. Marshall’s 17 years of brand marketing and advertising experience were preceded by service in the United States Marine Corps, first in an operational assignment at Camp Lejeune, North Carolina, followed by several years assigned to the Marine Corps Recruiting Command in Quantico, Virginia.
Quincy Olatunde, CEO, Digikea
Quincy is motivated by the pursuit of innovation and connection. He believes in the power of knowledge and big ideas. Crafting and delivering against great strategy to help discover the point of activation energizes him. He has a passion for helping companies reimagine how they create and deliver value, relate, engage and interact with their customers in a digitally evolving world - using language, design and technology to foster relationships. Quincy believes in the “for good” mantra, be it social or profit.
As the CEO of Digikea, a digital development and marketing agency, Quincy leads the strategic client engagements, business activation and execution. He brings a wealth of experience across creative design, product development, brand strategy and positioning, search, social marketing, content development and product management. Prior to starting Digikea, he was a partner at Simplify.Repeat where he was responsible for the business development, strategy and product team, managing initiatives with clients like JetBlue, IPG Media Brands, Camelot UK and activating brands like Home Depot, CondeNast, Kia, Sony, Unilever, loyalty partnerships with airlines like Hawaiian and Emirates. Quincy holds a Computer Science degree from Brunel University (UK) and a Digital Media Marketing certification from New York University.
Quincy is motivated by the pursuit of innovation and connection. He believes in the power of knowledge and big ideas. Crafting and delivering against great strategy to help discover the point of activation energizes him. He has a passion for helping companies reimagine how they create and deliver value, relate, engage and interact with their customers in a digitally evolving world - using language, design and technology to foster relationships. Quincy believes in the “for good” mantra, be it social or profit.
As the CEO of Digikea, a digital development and marketing agency, Quincy leads the strategic client engagements, business activation and execution. He brings a wealth of experience across creative design, product development, brand strategy and positioning, search, social marketing, content development and product management. Prior to starting Digikea, he was a partner at Simplify.Repeat where he was responsible for the business development, strategy and product team, managing initiatives with clients like JetBlue, IPG Media Brands, Camelot UK and activating brands like Home Depot, CondeNast, Kia, Sony, Unilever, loyalty partnerships with airlines like Hawaiian and Emirates. Quincy holds a Computer Science degree from Brunel University (UK) and a Digital Media Marketing certification from New York University.
