In case you missed it, purpose-driven promotions, peer-to-peer fundraising and pro-social speeches made it into this year’s 88th Academy Awards. We decided to give a few shout-outs to those doing good in Hollywood.
Best Live Auction: Chris Rock & the Girl Scouts
You thought selling Girl Scout cookies with your daughter’s troop outside Walmart was successful, then Chris Rock sold $65,000 worth of cookies in five minutes flat. The jury is out on the exact amount of money raised, but there’s no question, we were all inclined to buy a box.
Best Celebrity Spokesperson: Leonardo DiCaprio, The Environment
Leo reminded us that “Making “The Revenant” was about man’s relationship to the natural world, a world that we collectively felt in 2015 as the hottest year in recorded history.” DiCaprio has been a longtime advocate for the environment and shows no signs of stopping, even if it means more bears.
Best PR Crisis Strategy: The Academy
As you probably know, the Academy was called out for the lack of ethnic and gender diversity among their nominees. The hashtag #OscarsSoWhite started trending and stars like Jada Pinkett Smith and Spike Lee chose not to attend in protest. The Oscars did not ignore the issue, but rather expanded on it with several skits and monologues dedicated to addressing it. Thanks to Chris Rock, we now know that Hollywood is “Sorority Racist.”
While we cannot guarantee you a plug during next year's Oscars, we can guarantee you will learn a ton about purpose-driving promotions and tapping into our collective desire to make a positive impact. Please join us at the next Cause Marketing Summit this May 24 at NYU.