​We all know that Donald Trump and Megyn Kelly don’t mix, but in polarized America, should your brand take a stance this election year? To help answer that question, Global Strategy Group just released their third annual: Business & Politics: Do They Mix? study.

Whether you know it or not, your brand has a political identity. It is important to acknowledge it and develop a strategy going forward. This study highlights brands that are getting it right: Google, IKEA, Netflix and LEGO.
 
If you want to hear more from Global Strategy Group at this year’s Summit, sign up here. Together we will explore this dicey intersection and the risks and rewards of mixing business, causes and politics.
 
Happy Election Year!