The world we depend on depends on us. OBERLAND and The Nature Conservancy of New York partner to save the planet.
In less than a week, cause-minded professionals will come together in NYC to highlight numerous campaigns that focus on our world's top priorities. One in particular has been making headlines—climate change. Despite the challenges our planet faces, we are more determined than ever to combat the impacts of climate change.
For the past year, OBERLAND has partnered with The Nature Conservancy in building an awareness campaign that compels audiences to rethink just how much we depend on nature- and how much its sustainability depends on us.
We're thrilled they'll be sharing their journey in creating the “Depends on Us” campaign during the 'It Takes A Village' panel at this year’s Cause Marketing Summit.
As a part of our "Plays Well With Others" series, we asked Drew Train what inspires him to advocate for the planet and other causes.
Question. If you could solve ONE of the world’s biggest challenges, what would it be?
Answer. Climate change, that is the one that underlies everything else. Ultimately if we don’t fix the climate, the rest of the causes I care about won’t matter as much. We only have one planet
Question. What is your most pressing agenda item for this calendar year?
Answer. To double the size and impact of Oberland.
Question. What main cause(s) are you currently working on?
Answer. Cancer, climate, education, and mental health.
Question. What is the current trend of the causes you work on?
Answer. I see nonprofits realizing that they need to invest more in marketing and telling their story consistently, and on a regular basis. I see nonprofits putting funding into their operating budget for marketing vs. a capital investment made every five or ten years.
Question. Do you see the need for funding and support increasing or decreasing over the next five years?
Answer. I see the need for increasing across the board. Cancer and the climate are both at critical tipping points, and the advocacy groups across all the groups we touch are feeling the pinch of current budget proposals taking funding out of their mission. They are going to be approaching their board, individuals ,and corporations to fill the gap.
Question. What do you work tirelessly on to further your mission?
Answer. I work tirelessly on making the agency better. We are relied on by our clients to have as much as an impact as we possibly can. I’m always looking for ways to do things differently and better.
Question. How can we (the CMS tribe) help you?
Answer. They can keep evangelizing. The idea is if we as a collective community can make cause marketing a tide rather than a wave we can lift all of our boats for good.
Question. Name a favorite community nonprofit or effort you support locally on a personal level?
Answer. I serve on the NAMI NYC Metro Board of Directors and Services for the Underserved Resource Development Committee.
Question. What are some of the tools you use to do business?
Answer. The primary way we do business development is through networking and publishing relevant content. We are starting to use LinkedIn and Facebook more often.
Question. What is something good/positive that has happened since CMS NYC 2016 last Spring?
Answer. There’s more and more attention being paid to mental health in the U.S. and around the world. Heads together, a U.K. campaign, seeing that start to come to the U.S. is a positive sign.
Question. What is your current theme song?
Answer. Born to Run, Bruce Springsteen
Question. Why are you going to the Cause Marketing Summit?
Answer. To get a pulse on where things are going for the next year.
Question. What is the last cute picture you took?
Answer.My three incredible kids.
More About Drew Train: After racking up more than a dozen national and global awards for cause marketing and driving social change through traditional, digital, social, and mobile campaigns, Drew set up shop as Managing Partner of OBERLAND, a purpose driven branding agency founded with Bill Oberlander.
Before launching OBERLAND, Drew started the social good practice, JWT Ethos, at J. Walter Thompson New York. In that role, he worked with corporate, nonprofit, and public sector brands who play a role in driving change on the big-picture issues society faces. By leading an integrated team, Drew leveraged the potential of CSR strategy, communication planning, branding, and advertising to create positive, lasting change. Drew lives in New York with his wife and 3 children.