Top 7 Takeaways from CMS 2015

We are kicking off 2016 with some kale chips of wisdom shared at our first Summit in NYC last year.

1. Pick a battle that’s big enough to matter and small enough to win. - Laura Goodman, Share Our Strength  
2. Connect your campaign to actual impact in the real world. - Erik Wolsky, Levi’s
3. If you’re not creating ways for young people to have conversations in the real world about your cause, you’re missing 93% of word of mouth marketing young people could be doing. – Aria Finger, DoSomething
4. A like is a gateway drug to further engagement. The value of the casual engagements can be tremendous. - Gerard LaFond, Cone Communications
5. Invest in: storytelling, people, talent, marketing and social media. If you invest, the cause marketing partners will come. – Laura Goodman, Share Our Strength
6. Don’t be dead set on a specific thing to sponsor. The goal of the first meeting is to get the second meeting. - Susanne Halling, Impact Partnerships Specialist
7. We don’t ask for money. We ask companies to tell us their business objectives. – Laura Goodman, Share Our Strength

More to come this Spring! Mark your calendar for Tuesday, May 24 at NYU. We look forward to a jam-packed day of connecting to spark success in 2016. As a CMS 2015 participant, please use promo code CMS2016 for $40 off your registration fee from now until February 5. 
 
Cheers to a happy and healthy 2016,

Jenn Richey & Team CMS