AGENDA
CAUSE MARKETING SUMMIT DC
THURSDAY, DECEMBER 8, 2016
Registration & Networking Breakfast
9:00AM-9:30AM
Introduce yourself to your peers and get ready for a full day of connecting and learning.
Welcome
9:30AM - 9:40AM
Jennifer Richey, Founder, Cause Marketing Summit
Introduction and a brief overview of the day
UN Foundation S.O.T.U. (State of the Universe)
9:40AM-10:10AM
Aaron Sherinian, Chief Communications and Marketing Officer, UN Foundation
Presenting the global perspective of cause related marketing and what actions we must take to solve the world’s biggest problems.
Find Your Park: National Parks Foundation Celebrates its Centennial
10:10AM-10:40AM
Stefanie Mathew, Vice President of Corporate Partnerships, the National Park Foundation
Stefanie will present on how the National Park Foundation tapped into the collective excitement around the National Parks’ 100th birthday to encourage Americans to “Find Your Park.” This robust campaign raised funds, awareness and attracted new corporate partners beyond what anyone could have ever imagined.
#Winning: Making the Most of Cause Marketing on Social Media
10:40AM – 11:10AM
Dale Nirvani Pfeifer, Founder and CEO of GoodWorld
Learn how to use the latest social innovations to seamlessly integrate digital marketing and corporate citizenship from the founder and CEO of GoodWorld: the pioneer of hashtag donations and one of Fast Company’s Most Innovative Companies.
Say Your Name and Your “Why” Networking Activity
11:10AM-12:00NOON
Keesha White, Lead Advisor, Cause Marketing Summit
LUNCH
12:00NOON-1:00PM
Business & Politics: Do They Mix?
1:00PM-1:30PM
Julie Hootkin, Executive Vice President, Global Strategy Group
More than ever before, corporations are weighing in on political and social issues. Doing so has become a powerful way to not only engage partner organizations, consumers, employees, and decision makers but also have a measurable impact on the bottom line. GSG’s Julie Hootkin will present findings from GSG’s 4th Annual Business and Politics Study, exploring how corporations are thinking about CSR 2.0, how they are assessing the issues and building campaigns and how non-profits and advocacy organizations fit into the expanded CSR equation.
Text Messaging: Engage Your Community & See Results
1:30PM – 2:00PM
Ti Chesley, Director of Customer Success, Mobile Commons
Whether sending informative text messages, directing phone calls, or setting up mobile fundraising campaigns, text messaging is the best way to engage, educate, fundraise. Ti Chesley, Director of Customer Success at Mobile Commons, an online platform for mobile engagement, will discuss the SMS renaissance and present case studies from Greenpeace, Everytown for Gun Safety, Get Schooled, and the World Wildlife Fund. Mobile campaigns are the most effective way to reach supporters and motivate them to take action!
COFFEE AND TEA BREAK
2:00PM-2:30PM
Powerful Partnerships: How-to kick it into high gear with the right match and fuel impact
2:30PM-3:30PM
Moderated By: Brittany Hill, Chief Innovation Officer, Catalist
Panelists:
Monique Carswell, Director of Sustainability and Corporate Social Responsibility, NBCUniversal
Carolyn Berkowitz, Principal at Public Spirit Consulting and Former President of the Capital One Foundation
Jill Davis, Senior Director of Corporate Partnerships, Share Our Strength/No Kid Hungry
Nancy Stinson Harris, Vice President of Corporate Partnerships, Muscular Dystrophy Association
We all believe that strong partnerships can change the world, yet 90% of causes say that their biggest challenge in corporate fundraising is finding the right partners. Led by Brittany Hill, Chief Innovation Officer at Catalist, an esteemed panel of industry leaders and experts will take us through the top five best practices on how to find right-fit partners for your nonprofit or corporation. Learn what you really need to know about prospective partners before pitching them, dive into new innovations that help you qualify the right leads, and discuss strategic positioning tactics that can win you more partnerships. Then – watch it all in action! Three nonprofits will have the opportunity to pitch their cause related marketing idea/nonprofit mission to the panel of experts.
ACTIVATE: How-to create cause marketing campaigns from start to finish.
3:30PM-4:00PM
Mollye Rhea, President, For Momentum
Mollye will take you on a journey to ensure you’re equipped to find the right partner, conceive an exceptional campaign and execute a solid strategy.
Harnessing the Power of Video and Going Viral for Good
4:00PM-4:30PM
Rithesh Menon, Director of Nonprofit and Foundation Partnerships, Upworthy
Rithesh Menon is an expert in telling stories that drive social change. As Upworthy’s Director of Nonprofit and Foundation Partnerships, Rithesh works with a team of data-loving, storytelling creatives as he sets the strategy for some of the most successful videos produced to-date. Learn how to harness the power of video to promote your cause.
Presenting the Awesome Possum Award & Closing Remarks
4:30PM-4:45PM
Keesha White & Jenn Richey, Cause Marketing Summit
Networking Happy Hour
5:00PM-6:00PM
